Leading Brands Episodes
Why Having a Brand Filter Makes Decisions Easy at AWeber
April 4, 2016

“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like Mike Smith, you probably find yourself saying this a lot. But what does it really mean? As … Read More
How Poo~Pourri Uses Humor to Humanize Their Brand
March 28, 2016

When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we go to the bathroom. As founder … Read More
Why Story Is Coldwell Banker’s Biggest Brand Asset
March 7, 2016

“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one … Read More
How the Harvard Business Review Has Built a Content Brand
January 25, 2016

Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School. How … Read More
Measuring Brand Effectiveness with Nielsen’s David Brandt
December 28, 2015

“The brand is everything. It triggers consumers’ values. When they’re shopping it makes them say ‘I want that one.’ It’s intuition.” A lot of people talk about branding and advertising effectiveness but David Brandt has a career that can back … Read More
A Fan Engagement Lesson from the Minnesota Vikings
December 14, 2015

“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the … Read More
Digital Branding in a Regulated Industry at Allianz
September 21, 2015

“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As the Social Media Manager at Allianz, … Read More
The Secret of the Suitsupply Brand Experience: Empowering People
August 17, 2015

“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot of attention … Read More

“How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s … Read More

“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement … Read More