Leading Brands Episodes

david brandt

“The brand is everything. It triggers consumers’ values. When they’re shopping it makes them say ‘I want that one.’ It’s intuition.” A lot of people talk about branding and advertising effectiveness but David Brandt has a career that can back … Read More


“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the … Read More


kary delaria

“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As the Social Media Manager at Allianz, … Read More


suitsupply nish

“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot of attention … Read More


tim washer

“How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s … Read More


mike volpe

“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement … Read More


jp kuehlwein

“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink … Read More


“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are … Read More


“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, … Read More


mike hayes on brand podcast

“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been … Read More


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Jacey Wilkins, National Institute of Metalworking Skills

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