Leading Brands Episodes
Why Story Is Coldwell Banker’s Biggest Brand Asset
March 7, 2016
“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one … Read More
How the Harvard Business Review Has Built a Content Brand
January 25, 2016
Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School. How … Read More
Measuring Brand Effectiveness with Nielsen’s David Brandt
December 28, 2015
“The brand is everything. It triggers consumers’ values. When they’re shopping it makes them say ‘I want that one.’ It’s intuition.” A lot of people talk about branding and advertising effectiveness but David Brandt has a career that can back … Read More
A Fan Engagement Lesson from the Minnesota Vikings
December 14, 2015
“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the … Read More
Digital Branding in a Regulated Industry at Allianz
September 21, 2015
“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As the Social Media Manager at Allianz, … Read More
The Secret of the Suitsupply Brand Experience: Empowering People
August 17, 2015
“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot of attention … Read More
“How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s … Read More
“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement … Read More
Rethinking Luxury Branding with JP Kuehlwein
May 25, 2015
“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink … Read More
Inside McDonald’s Brand Evolution with Steve Levigne
May 18, 2015
“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are … Read More