Email marketing is taking a page from Mark Twain. Despite obituaries from venerable sources such as as The Wall Street Journal, results from marketers in the trenches show us that these reports of email’s death are greatly exaggerated. Leading the … Read More →

You walk up and down the aisles of a store … Can I help you? You call up your trusted business advisor … Can I help you?

I can’t remember what movie recently featured the tagline ‘everything is connected’ but I’m co-opting it here to make my point about how you can spread your ideas incrementally across media. Take these three commonly used marketing pieces: Email newsletter … Read More →