Email Marketing Articles
Breaking the Rules of Email and Social Media Marketing
July 16, 2012
Email marketing is taking a page from Mark Twain. Despite obituaries from venerable sources such as as The Wall Street Journal, results from marketers in the trenches show us that these reports of email’s death are greatly exaggerated. Leading the … Read More
Can I Help You?
December 18, 2008
You walk up and down the aisles of a store … Can I help you? You call up your trusted business advisor … Can I help you?
Everything is Connected: Email to Blog to Book
April 24, 2006
I can’t remember what movie recently featured the tagline ‘everything is connected’ but I’m co-opting it here to make my point about how you can spread your ideas incrementally across media. Take these three commonly used marketing pieces: Email newsletter … Read More