Direct Marketing Articles
Avoiding Parade Strategy
July 6, 2009
As a final act of closure on the holiday weekend, I re-traced the July 4th parade route on my morning run. As I carefully dodged candy wrappers, leaflets, and other giveaway items on the newly swag-encrusted streets (an unseasonal rain … Read More
Is It Hard to Do Business with You?
March 18, 2009
Last weekend I went to the store to buy Monopoly and it was damn hard. If you’ve ventured down the game aisle of late you’ve probably noticed that there are a few more versions of the Parker Brothers classic including … Read More
Favorite Things: Direct Mail Done Right
March 4, 2009
“You’ve got to see this,” said my friend and colleague Don as he slid one of the most engaging pieces of direct mail that I’ve seen in a long time across the table … Hear my quick take in the … Read More
The Swing Marketing Advertised
January 9, 2007
If you haven’t seen this already, check out this hilarious take from Project Cartoon. Jaded or frighteningly realistic? You be the judge. This site is also a fun example of letting users under the hood to play around. If you … Read More
Or is it all in the eye of the beholder? I had a philosophical discussion with a co-worker today about a Chinese restaurant menu that got shoved under everyone’s windshield wipers in the parking lot. I cited it as a … Read More