Paul Harvey died this weekend. There are any number of finely worded obituaries you can read about the man whose “rest of the stories” and “good days” punctuated the breakfast tables of my childhood. What I think should be noted … Read More →

Okay … so most people do a “Top 10” but we had a pretty dry period there for a while so I feel that the best way to give a clear and accurate picture of our most popular posts (by … Read More →

You should. I could list of all the reasons but instead I’ll further propagate the blogosphere by sending you to a great post by Janine Popick, President/CEO and founder of Vertical Response (my email service provider of choice) where she … Read More →

I can’t remember what movie recently featured the tagline ‘everything is connected’ but I’m co-opting it here to make my point about how you can spread your ideas incrementally across media. Take these three commonly used marketing pieces: Email newsletter … Read More →

I’m here!!! I hope to use this blog to share my thoughts on marketing communications in our upside-down world where all of the rules have changed and it’s eat or be eaten. [LITERARY REFERENCE ALERT:] I think it was James … Read More →