As of February 2011 there were approximately 156 million public blogs in existence. As bloggers, this number represents an increasingly cluttered space. Chances are someone is already blogging about your topic in general. And they might even be doing a … Read More →

This week I am guest posting at ButtonClickAdmin.com. This community is built by and around Salesforce.com admins who solve problems with clicks rather than with code. Many of these Salesforce evangelists have blogs of their own so I was asked … Read More →

It’s true. Some of the best lessons I’ve learned about how to write compelling blog content were tips I first encountered reading some of the advertising industry’s most influential texts. Books like John Caples’ Tested Advertising Methods and, really, any of David … Read More →

The biggest secret to blogging is one I learned from the theatre. Let me back up … When people are getting to know me, we inevitably have an exchange where it’s revealed that my academic background is neither in marketing … Read More →

… are hard to write. Just sit down and try sometime. In many forms of writing, including blogging, whittling your big idea into that perfect small package is often the hardest task of all. Take this short post on short … Read More →

With all of the list shows and marathons that dominate our  holiday weekend, we thought you might be interested in seeing our list of most popular posts from the first half of 2009. No surprises here, really. We seem to … Read More →

Every craft demands its own unique set of tools. Expanding on an idea from Chris Brogan, I’ve decided to take a moment and outline the tools that I personally find useful for blogging. Anyone who’s ever taken an acting class … Read More →

UPDATE: Registration closes Wednesday, April 15th. What are you doing this Friday (4/17) over the noon hour? If you are in the Corridor, we invite you to attend our seminar Growing Your Business with New Media at noon at the … Read More →

Recently my Aunt Jane started a business. She just launched her website and has wisely included a blog to position and promote her expertise and to help her search engine optimization. As she composed her first post, she sent me … Read More →

In the movie Family Guy Presents Stewie Griffin: The Untold Story, protagonist Peter Griffin is given a spot on the local news titled “What Really Grinds My Gears.” It is a brief segment where he rants on a trivial happening … Read More →