Author Archives: Nick Westergaard

Words matter. One of my favorite lines from the long-running TV series The West Wing is when speechwriter Toby Ziegler says, “The world can move — or not — by changing some words.” In fact, I confess to liking that … Read More →

This week saw an exciting development from Instagram. The funky photo-sharing social site took a step away from their mobile-only roots — where they’d been named the App Store’s App of the Year and garnered record Android downloads — by … Read More →

Recently I had the privilege of attending my inaugural meeting as a member of the professional advisory board for the University of Iowa’s School of Journalism and Mass Communication. As part of this informative day, our group got to meet … Read More →

When outlining how brands are built online, we often say that’s it’s through three things — conversations, content, and community. However, one underlying principle unites all three — platform. Whether a personal or professional brand, those making an impact online … Read More →

When it comes to social media marketing in the B2B space, it’s no secret that content is king. For years organizations like the Content Marketing Institute and MarketingProfs have reinforced this axiom with hard facts. The data from the newest … Read More →

We talk a lot about ‘start-ups’ but what about legacy businesses that have rich history, people, and systems but need to strike out in a new direction? This is very similar and yet very different to start-up culture. In today’s … Read More →

Blogging has long been the hub of the social media universe, providing a centralized platform for sharing content across social channels. In recent years, blogging has gotten even more social. Perhaps the greatest convergence of blogging and social media to … Read More →

Managing your kids’ schedules is a lot like social media marketing … Wait. What? Though it sounds like a non-sequiter or at best an odd comparison to make, the scenarios prove-out surprisingly well when you consider the challenges and choices … Read More →

When more stories about what’s new and trendy get reported more often than other stories with relevant and sometimes contradictory data, we blame the “file drawer effect” — as in these other stories get “left in the drawer.” This is … Read More →

Facebook has a dirty secret. You know that brand page you have where you’re hoping to attract some of Facebook’s 900 million users? You know, the one you put all of your blood, sweat, and tears into posting engaging content … Read More →