Author Archives: Nick Westergaard
Cracking the Content Code with Mark W. Schaefer
April 27, 2015
“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the Social … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who … Read More
Why Your Brand Needs a Narrative with Jonathan Littman
April 20, 2015
“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Hillary Clinton’s recent announcement that she’s running for president. Believe it or not, her launch video actually has a … Read More
Do You Have a Brand Experience?
April 15, 2015
On a recent family vacation, we took our kids to Legoland in Schaumburg, Illinois. It was a fun experience in more ways than one. For anyone who’s ever played with the colorful blocks or seen the recent movie, you know … Read More
How to Create a Trustworthy Brand with Heidi Grant Halvorson
April 13, 2015
“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands You and What to Do About … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up … Read More
Branding with Simplicity at Siegel+Gale
April 6, 2015
“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, … Read More
Social Sound Bite: Periscope vs Meerkat
April 3, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Twitter’s recent release of the Periscope live-streaming video app. What does this mean for Meerkat, the tech set’s darling of … Read More
March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
March 30, 2015
Each month as part of the On Brand podcast, we take a look back on the month that was. We reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture … Read More