Author Archives: Nick Westergaard

“You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights … Read More →

“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand … Read More →

“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest shiny new thing Snapchat. Ironically at … Read More →

“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today. However, it’s … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality Program,” this … Read More →

“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing brand standards … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including … Read More →

Every now and then, small everyday moments present opportunities to observe concise case studies in action. As anyone who follows me on social media knows, I’ve been pretty aggressively promoting my new book Get Scrappy: Smarter Digital Marketing for Businesses Big … Read More →

“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and founder Gini … Read More →