Using AI to Simplify Logo Design with Richard Lau

onbrandart richard lau

Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who’s launched several helpful businesses that he’s eventually exited. His latest venture,, answers this very question. We discussed logo design, AI, and more on this week’s episode of the On Brand podcast.

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About Richard Lau

Richard Lau has generated millions of dollars in revenue in the internet industry. NamesCon, his in-person conference focused on domain names, began as an idea in the fall of 2013 and is now part of the GoDaddy family. is an online resume builder for millions of job seekers and is another of Richard’s recent successful exits, this time to His current project is – an AI-powered logo maker that has the ability to design a unique logo for your company in just a few minutes.

Episode Highlights

Is trying to replace human designers? Not at all! As Richard notes, is a complimentary service. It’s to help those who “have an idea and need a logo quickly. It’s not meant to replace an SMB or design firm.”

The correlation between logo simplicity and company size. Richard shared a unique anecdote during the show. “The larger the company, the more simple the logo. The more intricately designed a logo is, the smaller the company often is.”

Look no further than Apple. Their first logo featured an actual depiction of the story behind the brand’s name (Newton’s apple falling from a tree). Through the years as the company has grown, their logo has gotten more simple and streamlined. Alas, as Richard and I discussed, simple is hard.

What brand has made Richard smile recently? Nostalgia can be a potent ingredient in the brands that stand out in our hearts and minds. One brand that takes Richard back to his childhood is Hostess. In fact, he had a treat on his desk that his son had gotten for him! Of course, we talked about the Hostess logo, too.

To learn more, go to and connect with Richard on LinkedIn.

As We Wrap …

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On Brand is sponsored by my book Brand NowDiscover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!