Author Archives: Nick Westergaard

Marcus Collins is head of strategy at Wieden+Kennedy New York and author of the new book For the Culture. In addition to his work as an award-winning marketer and cultural translator, he also teaches marketing at the University of Michigan’s … Read More →

Annette Simmons is the author of several books including The Story Factor and Whoever Tells the Best Story Wins. Having read a lot of books about story, I can say that Annette is a leader in this area. That’s why … Read More →

Joe Pulizzi is the godfather of content marketing, having first mentioned the term in 2001. A serial entrepreneur, he’s the founder of Content Marketing Institute and Content Marketing World as well as The Tilt and the Creator Economy Expo. We … Read More →

Tristen Norman is Head of Creative Insights for the Americas at Getty Images. Using both sides of her brain, she and her team help brands of all shapes and sizes bring their work to life in an increasingly visual world. … Read More →

Rob Levinson is a corporate brand strategist and personal brand coach. A Madison Avenue veteran, dot-com survivor, and former Marketing Strategies columnist for the Wall Street Journal online, Rob shared how all of his experiences have shaped how he builds … Read More →

Steve Rawling is the creator of the innovative cards decks—Workshop Tactics and Storyteller Tactics. These popular tools help organizations like Apple and Facebook generate creative ideas and, most importantly, put them into action. As a user of the decks, I … Read More →

Michelle Gladieux is President of Gladieux Consulting and author of the new book Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. Communication is an essential building block in leadership at all levels. And yet it’s frequently misunderstood. … Read More →

Alex Moulton is Chief Creative Officer at Trollbäck+Company, a firm known for designing strategic, sustainable brands including the UN’s sustainability goals. When he’s not leading creative efforts at Trollbäck, you can find Alex working as a DJ and composter. We … Read More →

Owen Garitty is the Founder and Lead Creative at FPW Media, a creative shop focused on long-form brand storytelling. Since Owen began work as a photographer at the age of 15, he’s approached everything from photos to movies to content … Read More →

Precious Williams is a 13-time national elevator pitch champion, a four-time best-selling author, and has been featured on “Shark Tank,” CNN, The Wall Street Journal, Black Enterprise Magazine, and more for her killer pitches. We discussed all of this and … Read More →