Episodes Articles
Social Sound Bite: Is Google Killing Google+?
March 6, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent development from Google. On last week’s show, we shared new data illustrating that Facebook is far from … Read More
How to Co-Create Brands with Tom Webster
March 2, 2015
“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, Tom Webster spends a lot of his time carefully examining the relationship … Read More
Social Sound Bite: Facebook Is NOT Dead to Young People 12–24
February 27, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact … Read More
Distrupting the Definition of Branding with Jason Baer
February 23, 2015
“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He has a point, though. While branding … Read More
Social Sound Bite: A Modern Family Content Marketing Lesson
February 20, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes … Read More
Why Your Brand Is the Sum of Your Digital Touchpoints
February 16, 2015
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the … Read More
Social Sound Bite: Google Gets Access to Twitter’s Full Firehose
February 13, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this … Read More
The Art of Personal Branding with Bryan Kramer
February 9, 2015
“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer also knows about some of the … Read More
Social Sound Bite: Twitter Group DMs and the Social Super Bowl
February 6, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — … Read More
Avoiding Brand Distraction with Mitch Joel
February 2, 2015
“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. … Read More
