Episodes Articles
Social Sound Bite: 2016 Digital Marketing Trend Recap
January 1, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I got the new year started with a discussion of the 2016 digital marketing trends to watch. Specifically, creating more meaningful … Read More
Measuring Brand Effectiveness with Nielsen’s David Brandt
December 28, 2015
“The brand is everything. It triggers consumers’ values. When they’re shopping it makes them say ‘I want that one.’ It’s intuition.” A lot of people talk about branding and advertising effectiveness but David Brandt has a career that can back … Read More
Why Your Brand Should Be Aspirational with Drew McLellan
December 21, 2015
“A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. … Read More
A Fan Engagement Lesson from the Minnesota Vikings
December 14, 2015
“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the … Read More
Social Sound Bite: Twitter Sharing Drops 11% in a Month
December 11, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for … Read More
What to Do When Your Brand Is Stuck or Stale with Steve McKee
December 7, 2015
“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top … Read More
Social Sound Bite: That Instagram Feature You Want Is (Almost) Here
December 4, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s … Read More
Better Branding with Video Featuring Wistia’s Kristen Craft
November 30, 2015
“If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for … Read More
How Brands Can Tell Better Stories with Bobby Lehew
November 23, 2015
“Every order sold is a story waiting to be told. Everyone has a story to tell.” You won’t meet a bigger advocate for story and its ability to move people than Bobby Lehew. As Chief Branding Officer at ROBYN, he … Read More
Social Sound Bite: Friday
November 20, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on how we use social networks. In their most recent quarterly summary of the latest trends … Read More
