On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen … Read More →

“We want to personify the Watson brand.” But how do you personify a machine? That’s one of the many challenges that Amber Armstrong faces on a daily basis as Director of Digital Amplification, Events, and Demand Generation and Customer Engagement … Read More →

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for the full sound bite and enjoy … Read More →

“My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating … Read More →

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed Facebook’s latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen … Read More →

“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand Marketing at Dignity … Read More →

“The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that crafts … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have … Read More →

“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of these experiences … Read More →