Whether you’re in the B2B, B2C, or non-profit sector, content marketing — blogging, videos, white papers, etc. — is on the rise. The Content Marketing Institute reported in their research across industries that “producing enough content” continues to be a … Read More →

“We’ve updated our toilet paper recommendations recently, so I’m gonna leave you this.” And with that my friendly local plumber, called over to fix a two-shower emergency this past week, handed me a goldenrod 8.5 x 11 flyer. It was … Read More →

A recent study from MarketingProfs and the Content Marketing Institute on the state of content marketing reported that B2B marketers’ chief concern was producing enough content. This represents a shift, as in previous years the biggest challenge had been creating … Read More →

Creating useful content that helps customers solve their problems is anything but a new idea. In fact, you can even find examples of this in unexpected places. While settling in to watch one of my favorite holiday classics, Miracle on … Read More →

As social media talking heads say, content is king. For both B2B and B2C businesses, creating content to share across social channels is increasingly how brands are making the leap from good to great. In recent years studies from MarketingProfs … Read More →

When it comes to social media marketing in the B2B space, it’s no secret that content is king. For years organizations like the Content Marketing Institute and MarketingProfs have reinforced this axiom with hard facts. The data from the newest … Read More →

“I’d love to blog … but I could never do that.” It’s amazing how many people are still intimidated by the idea of blogging. Yet for many B2B and B2C brands, blogs still serve as digital content hubs — solving … Read More →

For many brands, the true potential of social media marketing is unlocked when it’s used to bridge online and offline engagement. Sponsorships are an incredible opportunity to connect these dots. How exactly does a brand go about doing this? Take … Read More →

Harsh, I know but many need a wake up call when it comes to blogging for business. It’s true that of the 172 million blogs out there, many quit or stop posting after just 3 months. And then there’s the … Read More →

There’s a great line in Donny Deutsch’s memoir Often Wrong, Never in Doubt where he goes on a tirade about the shallowness of the advertising industry who, prior to the ’90s, turned their nose up at pharmaceutical advertising. “Where does … Read More →