Building Unconventional Brands with Matt Johnson

matt johnson on brand

Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King’s Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed all of this and more this week on the On Brand podcast.

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About Matt Johnson

Throughout his career, Matt Johnson has helped build iconic brands for big names like adidas, The Truth Initiative, Powerade, King’s Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. Currently serving as Co-Founder and Chief Strategy Officer of creative agency HAYMAKER, Matt’s thought leadership and expertise have consistently helped his partners win and his strategic insight helped the agency win two Ad Age Small Agency of the Year Awards (2020, 2022), The Truth Initiative win for The Most Effective Brand in North America, and adidas to be named Ad Age’s A-List Marketer of the Year.

When Matt isn’t making memorial ad campaigns like the most recent Super Bowl spot for Pluto TV, Matt also lends his voice as a voice actor for over 20 years, voicing countless commercials and starring in two critically acclaimed HBO animated series, Ten Year Old Tom and The Life and Times of Tim.

From the Show

What brand has made Matt smile recently? “I don’t want to go too hard at YETI,” Matt joked while also mentioning his love of the recent smile-worthy Super Bowl work for Reece’s.

Matt’s no stranger to Super Bowl ads. Check out HAYMAKER’s most recent work for Pluto TV from this year’s big game.

Connect with Matt on LinkedIn and check out HAYMAKER’s work on their website.

As We Wrap …

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Until next week, I’ll see you on the Internet!