In case you haven’t already heard, the caveman from the GEICO ads is getting his own pilot on ABC. Is this a surprising development? Not really. In a time when marketing is content and content turns to marketing, this actually … Read More →

If you haven’t seen this already, check out this hilarious take from Project Cartoon. Jaded or frighteningly realistic? You be the judge. This site is also a fun example of letting users under the hood to play around. If you … Read More →

… that marketing campaigns can sponsor events? I knew companies could but I got introduced to this concept just now on the Rose Bowl where viewers will be treated to the “Built Ford Tough Postgame Show.” I’m not sure how … Read More →

I regard a great ad as the most beautiful thing in the world. – Leo Burnett I went to the University of Iowa Museum of Art last weekend and saw this statue – Bob’s Big Boy. I love it. I … Read More →

A recent study pointed out some stunning stats on political advertising. During this month’s election, a viewer watching a 30-minute block of television was, on average, exposed to 4 1/2 minutes of political advertising. The real kicker? In a 30-minute … Read More →

CBS Sunday Morning had a great cover story this morning that seemed to effectively encapsulate the state of the advertising business today. “Cutting Through Advertising Clutter”touches upon the “usual suspect” topics of the death of the TV industrial complex, the … Read More →

Want to reach the gamer audience? Microsoft-owned Massive Incorporated has it figured out: sell ad space in the virtual universes of video games. The above screenshot from the game “Anarchy Online” illustrates the point beautifully. If you’re promoting Batman Begins, … Read More →

Recently I got an info kit from the ad agency Energy BBDO. In the prospectus it contained a remarkable bit of copy that sums up the value of creating advertising for a client and I can’t get it out of … Read More →