Author Archives: Nick Westergaard

Let me make it clear going out the gate that this post is largely inspired by me coming off of a nerd’s dream weekend as a new Star Trek movie was released (and a season finale of Doctor Who to … Read More →

One of my favorite photos from our Social Strategy Boot Camp event series is the one above featuring a few attendees having fun with some of our branded stickers. More than being a great shot of people enjoying themselves on-site … Read More →

Guest post by Andrew Brusnahan, a freelance writer who works with companies like IconicDisplays to gain additional exposure through content on the social web. Over the past few decades, the face of marketing has changed; moving from being a primarily … Read More →

It’s admittedly a tired stereotype. In TV shows and movies we are beaten over the head with images of the therapist repeating questions back to the patient for comic effect. “What do you think about that?” As a fictitious talk … Read More →

As we frequently discuss on The Work Talk Show, inspiring ideas often happen when we aren’t at work. Those familiar with my writing know that I often see marketing analogies in stories and works of literature like Rudyard Kipling’s poem, … Read More →

My second job ever, and the one I did the longest in high school and college, was working at a grocery store. I loved it (FYI – my first job was washing dishes at a nursing home – not a … Read More →

Recently honored as the number one app in the U.S. App Store, Twitter’s fun video-based content network Vine is already becoming a playground for brands of all shapes and sizes. While many are finding innovative approaches, some struggle with what … Read More →

You’ve taken the first steps. As a marketer, you “get” social media and understand how it can move the needle for your business. However, you still have one big challenge in front of you: management. They don’t understand social media … Read More →

With all of the shifts that the Internet has brought, many of us don’t know what to do or even where to start. As our megaphone for getting our stories to the masses has changed, many of us are overwhelmed … Read More →

“If you’re strapped for time and money and can only do one thing on social media, what should that be?” This was the question posed at one of our recent Social Strategy Boot Camp events. Many marketers — especially small … Read More →