Author Archives: Nick Westergaard

In work, as in life, success can be elusive. Adding to matters in our hyper-connected digital culture is the fact that we are bombarded with examples of success left and right. On one hand, this is good as it provides … Read More →

Believe it or not, one of the questions I hear most often is – what is a brand? It’s no secret that I am a brand-driven guy. As exciting as new technology is, I’ve always viewed social and digital media … Read More →

Last Thursday Twitter introduced Vine, an engaging new way to create and share concise mobile video content. Actually, Twitter announced their acquisition of Vine Labs and their signature app. Like all things Twitter, Vine is defined by its brevity. What … Read More →

Commitment. Passion. Culture. Strategy. These big words get bandied about exhaustively in business settings large and small. In some cases these buzzwords get strung together in team meetings in an ill-defined way prompting many to recall that line in The … Read More →

On Tuesday, Facebook announced a new feature to their billion-plus users — Graph Search. After heralding this exciting new announcement (video below) many were left wondering what Facebook Graph Search is beyond an enhanced search feature and what it means … Read More →

We need more likes on our Facebook page! We need more followers on Twitter! More! More! MORE! Okay. Then what? As brands of all shapes and sizes race to get build an increasingly social brand, the early focus is often … Read More →

Dirty Dancing is a perfect example of a guilty pleasure movie that my wife and I often stop and watch when we see it on TV. Near the end — just after “No one puts Baby in the corner” — … Read More →

As social media continues to become an increasingly critical brand touch point, many organizations are finding value in implementing a social media command center for listening and responding to customers’ needs. One such company is grocery chain Hy-Vee. Recently Larry … Read More →

We have a free gift just for you! With a new Instagram user each second, it’s hard for brands to ignore the potential impact of this channel as part of their digital mix. Get the basics on Instagram, see examples of … Read More →

A new year is a time for clean starts and reworking areas that aren’t quite on-target in our work and our lives. Some of us are focusing on personal goals such as weight loss or finding greater balance with work … Read More →