Author Archives: Nick Westergaard

“We’ve updated our toilet paper recommendations recently, so I’m gonna leave you this.” And with that my friendly local plumber, called over to fix a two-shower emergency this past week, handed me a goldenrod 8.5 x 11 flyer. It was … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Twitter: “Can you explain why FB has been favoring posts with no links, no pics in order to increase reach? The reach is better when I … Read More →

We have more exciting news to share with you today! Today we’re pleased to announce an exciting new podcast offering here at Brand Driven Digital. In an effort to continue the conversation started at the Social Brand Forum around building … Read More →

When it comes to social media, many marketers unwittingly end up in a paradox of circular thinking. How often have you heard – or perhaps even said yourself – something like the following, “Our current social media efforts aren’t working. … Read More →

Are you ready to lead your organization’s social media marketing efforts? As part of this, you get to update Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. You also get to create lots of engaging content in the form of blog … Read More →

Marketers today are busier than ever. Add to this the fact that budgets are lean, making the prospect of more help seem like a distant dream. It’s no surprise that during our Social Strategy Boot Camps, I’m often asked, “What … Read More →

Someone wrote something bad on our Facebook page! Delete it quick! Does this sound familiar? While many love how easy social media has made it for brands to talk to their communities of customers and fans, they often have mixed … Read More →

When my sister was in medical school she shared a fun turn of the phrase with us. One of her colleagues would often compliment students with the stoic praise, “strong work.” And while this has become something of an internal … Read More →

Yesterday I had the privilege of speaking at Inbound 2013, Hubspot’s annual marketing conference in Boston. As part of their Bold Talks series speakers such as John Jantsch, Mitch Joel, Ann Handley, Chris Penn, and other industry thought leaders were … Read More →

One of my favorite “happy accidents” of my career is the fact that I came up in a direct marketing environment. Specifically it was a direct mail job with an educational publishing company. I’ve often noted the connections one can … Read More →