Author Archives: Nick Westergaard

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed Jeb Bush’s recent campaign announcement which included a logo with a lot of … Read More →

What the hell is all that noise? That thought was going through my head as I traversed the crowded hallways of the Austin Convention Center at the annual SXSW Interactive conference this past March. Each year this event draws thousands … Read More →

“The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, Martha Pease has spent her career focused on helping companies solidify their relevance and create value for their customers. I … Read More →

“Your brand is the tiny moments. Not the the things case studies are written about.” Ian Greenleigh has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more … Read More →

“Instead of focusing on big data, we should be focusing on big relevance.” Steven Van Belleghem is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed the latest update to Facebook — and it’s one that many small businesses will like. That’s because the social social giant announced … Read More →

“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message. He’s not alone. Hopefuls Hillary Clinton, Marco … Read More →

“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are … Read More →