Author Archives: Nick Westergaard
How SEO Can Help You Grow Your Brand with John Jantsch
October 17, 2016
“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing … Read More
Social Sound Bite: Why Social Platforms Don’t Want to Be ‘Social’
October 14, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent article from Adweek, which noted that social platforms like Facebook, Snapchat, and Twitter are getting away from the … Read More
Brand Building Without Traditional Branding: How to Be an Anti-Brand
October 12, 2016
I love running. It’s my favorite form of exercise. Like most runners I find myself disliking every other form of exercise. While running, I love listening to podcasts. Recently, when my old over-the-ear aviator headphones bit it, I thought it … Read More
Selling Brands by Telling Stories with Paul Smith
October 10, 2016
“Brands don’t have stories. People have stories.” Paul Smith is an acclaimed speaker and expert trainer. Specifically his work focuses on how stories and storytelling can influence leadership and life. His latest book, Sell with a Story, looks at the impact … Read More
“I always say it’s not that a brand can’t be successful. It’s that they have already self-selected unsuccessful.” As a Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing today. He’s also … Read More
Amplifying Your Brand’s Online Reputation with Aaron Weiche
September 19, 2016
“If you’re not amplifying the positive stories around your brand, you’re missing out on a huge opportunity.” This past week, I had the pleasure of speaking at the Social Media Rockstar event in Minnesota alongside last week’s guest Lee Odden. … Read More
Using Influencer Marketing to Optimize Your Brand with Lee Odden
September 12, 2016
“There’s a gravity to shiny new objects and tactics that people can easily fall prey to.” As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today’s shiny new things. He’s also the author … Read More
Social Sound Bite: What Facebook Video Length Works Best?
September 9, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data on Facebook video length from Q2. Best practices usually remind us to keep videos short and sweet … Read More
Get Scrappy with Nick Westergaard LIVE at Prairie Lights
September 5, 2016
This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small at Prairie Lights Bookstore in Iowa … Read More
Branding in the Age of Disruption with Geoffrey Colon
August 29, 2016
“The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves as a communications designer and Microsoft. … Read More