Author Archives: Nick Westergaard

Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love.” As I said during our conversation, Lydia spends a lot of time defining the undefinable — from brand love to multicultural marketing to personal branding.  We discussed all … Read More →

This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2023.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt … Read More →

Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing, is the author of PR Confidential, available now. Lightspeed is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. We discussed all of … Read More →

Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli and author of the book Purposeful Brands. While it seems like purposeful branding is everywhere these days, that doesn’t diminish the importance and responsibility of this work. And … Read More →

Jay Mandel is the author of the book Brand Strategy in Three Steps, as well as an entrepreneur, professor, consultant, and coach. In all of his work, he leads with his core values of candor, curiosity, and collaboration. We discussed … Read More →

Karen McFarlane is the founder and CMO of Kaye Media, a fractional marketing firm for startups to enterprises. With over 25 years of experience, Karen is renowned for her transformative purpose-driven brand strategies and has been recognized for her leadership … Read More →

Robert Felder is the founder of Bearbottom Clothing, a one-for-one clothing manufacturer. Felder is an expert in DTC, growth, social entrepreneurship, and, of course, brand building. We discussed all of this and more this week on the On Brand podcast.

Jackie Bebenroth is a positioning expert and founder of the agency Muse. She and her team help transformative leaders with positioning through their unique Productive Distancing approach. We discussed all of this and more this week on the On Brand … Read More →

Pam Sherman is an actor, writer, leadership consultant, and recovering lawyer. Her work helps leaders, law firms, and Fortune 500 brands with the tasks of finding and sharing their unique stories. We discussed all of this and more this week … Read More →

Melanie Deziel is an award-winning branded content creator and author of the books The Content Fuel Framework and Prove It. She also is the Co-Founder of The Creator Kitchen mastermind group. We discussed all of this and more — with … Read More →