Author Archives: Nick Westergaard

bill price on brand

Bill Price was Amazon’s first Vice President of Global Customer Service and is the founder and president of Driva Solutions, dedicated to creating and sustaining highly effective customer contact strategies and operations, locally and globally. He is an analytics and … Read More


sunny bonnell on brand

Sunny Bonnell is co-author of the best-selling business book Rare Breed and Co-Founder of C-suite branding consultancy Motto. No stranger to starting fires and creating ideas worth rallying around, she and her team work with founders, leaders, and teams to … Read More


jacob ross on brand

Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Once the leading channel in sophisticated direct marketing, many cast print mailers aside in favor of shiny new digital channels. Jacob explained why this thinking … Read More


Say It In Just Six Words

July 12, 2022

6 word hemingway

As an educator, I love it when old sayings turn out to be true. This can offer powerful reinforcement in teaching key concepts. For example, “A picture is worth a thousand words”? Yep. Proved by science thanks to the foundation … Read More


daniel pink on brand

Daniel H. Pink is the author of the New York Times bestsellers A Whole New Mind, Drive, To Sell Is Human, When, and his latest The Power of Regret. His books have sold millions of copies, have been translated into 42 … Read More


maddy-osman-on-brand

Maddy Osman is the founder of the Blogsmith, an SEO content writing agency for B2B technology brands. An expert in content creation and strategy, she’s the author of the new book Writing for Humans and Robots. We discussed all of this and … Read More


robert dilenshneider on brand

Robert L. Dilenschneider has been called “Dean of American Public Relations Executives.” As founder of The Dilenschneider Group, he provides strategic advice and counsel to Fortune 500 companies and leading families and individuals globally, with experience in fields ranging from … Read More


Zachary Slingsby is a writer, short film creator, and founder of Human Factor Media, an award-winning branded storytelling company that has worked with leading brands and publishers to create videos people actually want to watch. We discussed thinking like a … Read More


greg monaco on brand

Greg Monaco is a brand and story coach who strategizes with authors, entrepreneurs, executives, and artists to build compelling brands. In a career that’s included agency work with Fortune 500 brands and founding a global brand consultancy, Greg understands how … Read More


sonic branding

What does a brand sound like?!? Honestly, my first gut response to this question is—don’t know, don’t care. And I’m in the brand-building business! However, I bet I’m not alone.


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Nick has a knack for making complex topics simple.
Jacey Wilkins
National Institute of Metalworking Skills