Author Archives: Nick Westergaard
Two Questions to Ask About Your Brand in the New Year
January 4, 2022
A new year brings many new things—new adventures, new challenges, new opportunities. Twenty twenty-two is no different. Except that it’s completely different. New years are supposed to provide us with all of these things. We can usually turn to a … Read More
Building Your Personal Brand in the New Year with Lydia Pierre
January 3, 2022
As we kick off the New Year, many are looking to build their own personal brand. Lydia Pierre is a branding coach and consultant. A self-branded “Corporate Socialite” who believes that business should be fun, we had a blast talking … Read More
The Naughty and Nice Brands of 2021 with Matt Williams
December 27, 2021
This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2021.” This seasonally appropriate snapshot of brand behavior was developed by Brand Federation. The consultancy’s Chief Growth Officer Matt Williams … Read More
Unplugging for the Holidays with Ginni Saraswati
December 20, 2021
Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator. Her work helps organizations and individuals tell their stories through podcasting. While we talked about podcasts a lot, we also spent some time talking about why … Read More
How Marketers Should Plan for AI with Raj Venkatesan
December 13, 2021
Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia. This week he joined me on the On Brand podcast for a timely discussion about artificial intelligence and marketing—how should … Read More
My (Communication) Wish for You
December 7, 2021
Sometimes at the close of a church service or conference, you’ll see an item on the agenda called a “sending message.” Usually, it’s an opportunity to leave the audience with some final thoughts before sending them back out into the … Read More
The Metaverse for Brands (Plus, On Brand Joins MPN!)
December 6, 2021
“The metaverse will create gaps between the haves and have-nots that brands can fill.” In addition to breaking down the metaverse and leading the way on influence marketing (not just influencer marketing), Jason Falls recently founded a new network for marketing podcasts aptly titled the Marketing Podcast Network, which On Brand is a proud member of. We discussed all of this and more, this week on the show. Read More
What to Do If Your Brand Sucks with Ernie Harker
November 15, 2021
“If you start off on the wrong foot and your brand isn’t in line with the attitudes or personality of the brand, there’s confusion.” Or, to put it bluntly, your brand sucks. That’s the title of strategist Ernie Harker’s new book. We discuss how to … not build a brand that sucks this week on the On Brand podcast. Read More
Measuring Brand Dominance with Jonathan Tuttle
November 8, 2021
“Good things take time to build.” In his work as Founding Director of the digital marketing agency Revenue Ascend, Jonathan Tuttle helps brands of all shapes and sizes build good things. How do you know if something in marketing is good? Measurement and ROI—and we spent a lot of time talking about best practices and more this week on the On Brand podcast. Read More
Building a Social-First Brand with David Brickley
November 1, 2021
“People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. This week he joined me as a guest on my podcast to talk about how to build a social-first brand. Read More