Trends & Tech Episodes
Faster Than Normal Branding with Peter Shankman
September 11, 2017
![peter shankman on brand](https://www.nickwestergaard.com/wp-content/uploads/2017/09/peter-shankman-on-brand.001.jpeg)
“There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer service, and … Read More
Telling Your Brand’s Story in the Snapchat Age with Jed Record
February 20, 2017
![jed record on brand](https://www.nickwestergaard.com/wp-content/uploads/2017/02/jed-record-on-brand.001.jpeg)
“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year … Read More
Millennial Marketing and Media Brands with Gabriella Mirabelli
January 23, 2017
![gabriella mirabelli on brand](https://www.nickwestergaard.com/wp-content/uploads/2017/01/gabriella-mirabelli-on-brand.001.jpeg)
“You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this … Read More
Non-Obvious Trends for 2017 with Rohit Bhargava
December 19, 2016
![Rohit Bhargava On Brand](https://www.nickwestergaard.com/wp-content/uploads/2016/12/Rohit-Bhargava-On-Brand.001.jpeg)
“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses … Read More
How SEO Can Help You Grow Your Brand with John Jantsch
October 17, 2016
![john-jantsch-on-brand](https://www.nickwestergaard.com/wp-content/uploads/2016/10/john-jantsch-on-brand.001.jpeg)
“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses with in his decades of experience. As the author of the classic Duct Tape Marketing and founder of the Duct Tape Marketing … Read More
![ronell-smith-on-brand](https://www.nickwestergaard.com/wp-content/uploads/2016/10/ronell-smith-on-brand.001.jpeg)
“I always say it’s not that a brand can’t be successful. It’s that they have already self-selected unsuccessful.” As a Moz Associate, Ronell Smith helps brand builders at organizations big and small overcome obstacles in digital marketing today. He’s also … Read More
Using Influencer Marketing to Optimize Your Brand with Lee Odden
September 12, 2016
![lee odden on brand](https://www.nickwestergaard.com/wp-content/uploads/2016/09/lee-odden.001.jpeg)
“There’s a gravity to shiny new objects and tactics that people can easily fall prey to.” As CEO of TopRank Marketing, Lee Odden helps both B2B and B2C clients overcome the obstacles of today’s shiny new things. He’s also the author … Read More
Branding in the Age of Disruption with Geoffrey Colon
August 29, 2016
![geoffrey colon](https://www.nickwestergaard.com/wp-content/uploads/2016/08/geoffrey-colon.001.jpeg)
“The new normal is that there is no normal.” Geoffrey Colon opened this week’s episode of the On Brand podcast with these daunting words. Colon, a self-described data punk, DJ, podcaster, and author, serves as a communications designer and Microsoft. … Read More
Practicing Data-Driven Empathy with Andy Crestodina
July 18, 2016
![andy crestodina](https://www.nickwestergaard.com/wp-content/uploads/2016/07/andy-crestodina.001.jpeg)
“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut impulses with actionable data and strategies. … Read More
How Snapchat Helps Humanize Brands with Carlos Gil
June 6, 2016
![carlos gil on brand](https://www.nickwestergaard.com/wp-content/uploads/2016/06/carlos-gil-on-brand.001.jpeg)
“Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was called AOL, Gil has led social teams for … Read More