Trends & Tech Episodes
Why Context Is the Future of Marketing with Mathew Sweezey
August 17, 2020
![mathew sweezey on brand](https://www.nickwestergaard.com/wp-content/uploads/2020/08/sweezey.001.png)
“When new technology comes out, we use it in the old ways that we know. With the internet, it was free publication. So we made websites. We didn’t see this as a way of connecting better.” Better connections—meeting someone at their moment of need—is what context is all about. That’s the focus of Mathew Sweezey’s new book, The Context Marketing Revolution. We discussed this along with his work at Salesforce this week on the On Brand podcast. Read More
Immersive 3D Branding with VR Expert Ashley Crowder
March 16, 2020
![ashley crowder on brand](https://www.nickwestergaard.com/wp-content/uploads/2020/03/brand-next.007.png)
This week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of VNTANA, a company that helps brands build out new online realities (which may be more relevant now than ever before!). We discussed all of this and more on this week’s episode of the On Brand podcast. Read More
Using Big Data to Create Customer Connections with Aimee Irwin
December 2, 2019
![aimee irwin on brand](https://www.nickwestergaard.com/wp-content/uploads/2019/12/aimee-irwin-on-brand.001.png)
“The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast. Read More
Creating Brands for Tomorrow’s Consumers with Emmanuel Probst
October 28, 2019
![emmanuel probst on brand](https://www.nickwestergaard.com/wp-content/uploads/2019/10/emmanuel-probst.001.png)
“Something that disruptors bring to the table is the personal relationship with the customer.” And Brand Hacks author Emmanuel Probst knows a thing or two about disruptors. With a background in academia and working with several Fortune 500 clients at Ipsos, he brings a consumer behavior focused mindset to the world of branding and marketing. We discussed all of this and more on this week’s episode of the On Brand podcast. Read More
![allen adamson on brand podcast](https://www.nickwestergaard.com/wp-content/uploads/2019/06/brand-next.004.png)
“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to … Read More
The Best Marketing Tool You’re Overlooking with Todd Earwood
December 3, 2018
![](https://www.nickwestergaard.com/wp-content/uploads/2018/11/todd-earwood-on-brand.001.jpeg)
“Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new … Read More
The Next Evolution of Branding with Mona Amodeo
October 8, 2018
![mona amodeo on brand](https://www.nickwestergaard.com/wp-content/uploads/2018/10/mona-amodeo-on-brand.001.jpeg)
“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or responsibility within the marketing department, strategist … Read More
Exploring the New Reality of Brand Building with Cathy Hackl
August 20, 2018
![cathy hackl on brand podcast](https://www.nickwestergaard.com/wp-content/uploads/2018/08/brand-next.006.png)
“Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified for us by extended reality expert … Read More
![kevin kelly on brand](https://www.nickwestergaard.com/wp-content/uploads/2018/07/kevin-kelly-on-brand.001.jpeg)
“Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still the best descriptors? Kevin Kelly, President … Read More
![allen gannett on brand podcast](https://www.nickwestergaard.com/wp-content/uploads/2018/05/allen-gannett.001.jpeg)
“Everyone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!” What’s an overwhelmed marketer to do? Allen Gannett is founder and CEO of TrackMaven, … Read More