“There’s been a big change in how businesses went to market.” Through a storied career that has taken her from Netscape to Salesforce to Oracle, Bonnie Crater gave use some important context in how brand building for B2B tech brands has evolved in the valley and beyond. She also stressed the ongoing importance of experimentation and optimization. We discussed all of this and more this week on the On Brand podcast. Read More →

Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who’s launched several helpful businesses that he’s eventually exited. His latest venture, Logo.com, answers this very question. We discussed logo design, AI, and more on this week’s episode of the On Brand podcast. Read More →

“We can shake our fist at it or we can ride the wave. I don’t think I’ve ever seen a scenario where someone’s shaken their fist at what’s developing and won. It doesn’t solve anything.” David Bates has built a career doing creative work for dynamic clients and adapting to significant shifts in the industry along the way. We discussed all of this and more this week on the On Brand podcast. Read More →

“When new technology comes out, we use it in the old ways that we know. With the internet, it was free publication. So we made websites. We didn’t see this as a way of connecting better.” Better connections—meeting someone at their moment of need—is what context is all about. That’s the focus of Mathew Sweezey’s new book, The Context Marketing Revolution. We discussed this along with his work at Salesforce this week on the On Brand podcast. Read More →

This week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of VNTANA, a company that helps brands build out new online realities (which may be more relevant now than ever before!). We discussed all of this and more on this week’s episode of the On Brand podcast. Read More →

“The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast. Read More →

“Something that disruptors bring to the table is the personal relationship with the customer.” And Brand Hacks author Emmanuel Probst knows a thing or two about disruptors. With a background in academia and working with several Fortune 500 clients at Ipsos, he brings a consumer behavior focused mindset to the world of branding and marketing. We discussed all of this and more on this week’s episode of the On Brand podcast. Read More →

“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to … Read More →

“Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new … Read More →

“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or responsibility within the marketing department, strategist … Read More →