Identity Episodes

“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around for most of the brand’s meteoric rise. It’s hard to believe … Read More


tamsen webster on brand

“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you … Read More


patrick hanlon on brand

“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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