Brand Strategy
Holiday PR Tips for Brands from Amanda Proscia
December 18, 2023

Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing, is the author of PR Confidential, available now. Lightspeed is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. We discussed all of … Read More
Building a More Purposeful Brand with Sandy Skees
December 11, 2023

Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli and author of the book Purposeful Brands. While it seems like purposeful branding is everywhere these days, that doesn’t diminish the importance and responsibility of this work. And … Read More
The Language of Brand Strategy with Jay Mandel
December 4, 2023

Jay Mandel is the author of the book Brand Strategy in Three Steps, as well as an entrepreneur, professor, consultant, and coach. In all of his work, he leads with his core values of candor, curiosity, and collaboration. We discussed … Read More
Fractional CMO Karen McFarlane on Inclusive Marketing
November 20, 2023

Karen McFarlane is the founder and CMO of Kaye Media, a fractional marketing firm for startups to enterprises. With over 25 years of experience, Karen is renowned for her transformative purpose-driven brand strategies and has been recognized for her leadership … Read More
Positioning by Distancing with Jackie Bebenroth
November 6, 2023

Jackie Bebenroth is a positioning expert and founder of the agency Muse. She and her team help transformative leaders with positioning through their unique Productive Distancing approach. We discussed all of this and more this week on the On Brand … Read More
Leading in a Social World with Aaron Templer
October 16, 2023

Aaron Templer is the author of the book Leading a Social World and the owner of the marketing firm, Three Over Four. He brings a unique background in the arts to his work, which is focused on the convergence of … Read More
Branding for a Better World with Chris Kocek
October 9, 2023

Chris Kocek is the founder and CEO of Gallant Branding and the author of the new book Any Insights Yet? His work helps brands looking to make a difference in the world make sense of all of the data and … Read More
Building a Brand Legacy with Mark Miller
October 2, 2023

Mark Miller is co-author of the book Legacy in the Making, founder of The Legacy Lab, and Chief Strategy Officer at Team One, a leading luxury agency. As all of this would suggest, Mark is an expert in both legacy … Read More
Learning to Lead with Jamie Turner
September 18, 2023

Jamie Turner is a lot of things — leading author, professor, consultant, and TV news contributor. However, at the end of the day, Jamie says he’s a helper first and foremost. His work helps brands like Coca-Cola and Mercedes-Benz as … Read More
Two Things to Transform Brands with Paulo Ribeiro
September 4, 2023

Paulo Ribeiro is the founder of Two Things, a transformative agency for active lifestyle brands. With clients like The North Face, Timberland, and more, Paulo’s expertise in brand advertising and global brand strategy has shaped industry leaders like Nike and … Read More