Author Archives: Nick Westergaard

As of February 2011 there were approximately 156 million public blogs in existence. As bloggers, this number represents an increasingly cluttered space. Chances are someone is already blogging about your topic in general. And they might even be doing a … Read More →

To be clear, this is not a political blog. This is a brand-driven blog. Political campaigns in America have been brand-driven since the days when advertising pioneer Albert Lasker advised Warren G. Harding to the modern era where Donny Deutsch … Read More →

This week I am guest posting at ButtonClickAdmin.com. This community is built by and around Salesforce.com admins who solve problems with clicks rather than with code. Many of these Salesforce evangelists have blogs of their own so I was asked … Read More →

It’s true. Some of the best lessons I’ve learned about how to write compelling blog content were tips I first encountered reading some of the advertising industry’s most influential texts. Books like John Caples’ Tested Advertising Methods and, really, any of David … Read More →

As you may already know, Facebook recently rolled out an update of its Pages for brands with a new interface and new features. Amidst all of the hullabaloo, many are simply asking — what’s so great about the new Pages … Read More →

This week I thought I would take a little break and provide a review of a book I read recently that you might find resourceful. As thought leadership is an important part of our business, we try to stay current … Read More →

Recently our firm has been charged with naming several products, services, and companies for our clients. This has given us the opportunity to standardize and streamline the frameworks and tools that we use when creating a brand name. As this … Read More →

Everyone’s a marketer. I found myself saying this recently while meeting with a client who is the executive director of a local non-profit. They struggle with being one of the area’s “best kept secrets.” We were talking about educating the … Read More →

A few years back, I sat in on a meeting with co-workers discussing whether or not to exhibit at a large national conference. The ROI wasn’t clear for starters. Plus we were a medium-sized fish who had just been acquired … Read More →

Last week the World Wide Web Consortium (W3C) rolled out a new logo, identity system, and website for HTML5, the next major revision of the HTML standard. Here’s an interview I did with Michael Nieling and Jeff Hamlett of Ocupop, … Read More →