Author Archives: Nick Westergaard

On Saturday I took my kids to Disney’s new Winnie the Pooh movie. That same day I received a handwritten thank-you note from a colleague. At the crossroads of these two events is a take-away as you consider your own … Read More →

In the film Up in the Air, George Clooney advises his protégée to utilize profiling to get through the airport security line quicker. He defends his move, quipping, “I’m like my mother, I stereotype. It’s faster.” Sometimes, when things are … Read More →

Google+ has dominated the interwebs these past couple weeks. From “shiny new thing” syndrome to the coveted invite stampede. With all of this hullabaloo comes an abundance of “expert posts.” In fairness, I wrote one for marketers looking for a … Read More →

Whether you’re blogging or broadcasting, knowing your audience is key. It’s the difference between blindly blasting and communicating something of value to a targeted audience. It’s also what defines good marketing. And yet, few explore what knowing your audience really … Read More →

Last week Twitter was all a-twitter with the launch of Google’s latest foray into social media — Google+. Would it be a ‘Facebook killer’ or a flop like Google Wave and Google Buzz? Like all things Google, early access to … Read More →

What do the entrepreneur at the kitchen table and the frustrated corporate marketing exec have in common? Both struggle with launching things. Both have been burned by the broken promises of marketing in our rapidly changing economy. Modern consumers are … Read More →

Rules help us make sense of the world. Go out and be productive during the day when the sun is up and rest your body when it’s dark out. Rules keep us safe. Stay on the right side of the … Read More →

Vacations allow you to recharge your batteries — both personally and professionally. On a vacation to Disney World it’s hard not to be struck by the vision and innovation of the park’s founder. If Walt Disney were alive today he’d … Read More →

Recently I had one of those ah-ha moments where insight forever changes the way you look at something. In this case it was how I viewed LinkedIn. Many are perplexed by LinkedIn. What does it do? It’s not as fun … Read More →

It all comes down to the headline. You could have the most well-crafted ad or in this case, blog post, and yet if the headline isn’t right a majority of your audience will never make it there. What’s a copywriter/blogger … Read More →