Author Archives: Nick Westergaard

What do the entrepreneur at the kitchen table and the frustrated corporate marketing exec have in common? Both struggle with launching things. Both have been burned by the broken promises of marketing in our rapidly changing economy. Modern consumers are … Read More →

Rules help us make sense of the world. Go out and be productive during the day when the sun is up and rest your body when it’s dark out. Rules keep us safe. Stay on the right side of the … Read More →

Vacations allow you to recharge your batteries — both personally and professionally. On a vacation to Disney World it’s hard not to be struck by the vision and innovation of the park’s founder. If Walt Disney were alive today he’d … Read More →

Recently I had one of those ah-ha moments where insight forever changes the way you look at something. In this case it was how I viewed LinkedIn. Many are perplexed by LinkedIn. What does it do? It’s not as fun … Read More →

It all comes down to the headline. You could have the most well-crafted ad or in this case, blog post, and yet if the headline isn’t right a majority of your audience will never make it there. What’s a copywriter/blogger … Read More →

Video posting is a great way to integrate your offline personality with your online brand. Connecting offline and online social networking is one of many themes in The Referral Engine (affiliate link), the new book by Duct Tape Marketing’s John … Read More →

As you may have noticed, I recently had some new professional photos taken for the About, Work with Me, Speaking, and Contact pages on this blog. Why did I do this? It’s simple. When you look at your blog’s traffic … Read More →

Recently I shared how everything I know about blogging I learned from advertising. As a companion piece, I think its equally worth noting the engagement lessons for Facebook and Twitter that you can learn from email marketing. Often forgotten as … Read More →

In celebration of National Teacher Day, I wanted to share a story of an educator I know using new media. My two oldest sons have had Kathy Kron for a second grade teacher at Coralville Central Elementary. Recently she purchased … Read More →

It’s not the ads. It’s not the Insights. It’s not even a feature directly related to Pages. It’s often the little things that make a big difference. That’s why one of the most important Facebook features is the birthday reminder … Read More →