Author Archives: Nick Westergaard

“When you say ‘branding’ what exactly do you mean?” I am continually surprised by how often I have conversations that start like this. It’s true. Branding is a broad pursuit that can take on many forms. It’s so sprawling that, … Read More →

During a recent Twitter discussion on brands using social media effectively, someone mentioned Chobani greek yogurt. I chimed in noting that I could really use one as I’d just finished a run. Moments later Chobani popped into our conversation offering … Read More →

There’s been a lot of talk about Instagram lately. Specifically what, if any, role the photo-sharing app should have as businesses build brands online. As new networks crop up left and right from Google+ to Pinterest to Path it’s easy … Read More →

Have you ever stood amidst the popping champagne corks and the falling confetti and wondered, “Why do people get so worked up about the New Year, anyway?” It’s because the New Year brings new opportunities. It’s a time of fresh … Read More →

Last year, I set a New Year’s resolution that ultimately became one of the most successful goals I’ve set and achieved in my life. Previously my blog suffered from sporadic, unfocused posts. This resulted in a smaller audience with no … Read More →

If you’re asking ‘What is Google+?’ here’s a quick primer — Google+ is the latest social networking foray from Google. This network was launched earlier this summer with a stampede for scarce invitations and industry wonks waxing philosophically on whether … Read More →

From launch hype to the rollout of business pages, the social network from the Internet’s biggest player is taking off fast. To recap all of this and to help your business get involved, I wrote an eBook — Google+ 101: … Read More →

The holiday season brings many gifts including lots of special time with friends and family. How could there possibly be a downside to this? While some businesses close over the break, most stay open and for many this season is … Read More →

You probably first encountered Zach Wahls on Facebook. Or maybe someone emailed him to you. Regardless of how you happened upon him, chances are you know Zach because a friend shared the video of the moving speech about his family … Read More →

Okay, now that I have your attention, allow me to clarify. I did not have the pleasure of meeting Mr. Jobs. I did, however, have the pleasure of reading Walter Isaacson’s landmark biography on the legendary Apple co-founder and CEO … Read More →