Author Archives: Nick Westergaard

As regular readers of this blog can attest, I like to talk about what I call Brand-Driven Communities. This is a phrase I use to describe that audience of rabid fans that you can build around your brand that is … Read More →

If there’s a downside to the rise of social media it’s our increased ability to ‘pile on’ creative work. We all talk about the increase in connections and conversations but we forget to caution against the risk of increased negativity … Read More →

I’m not a perfect blogger by any means. In fact, I’m writing this because of my experiences quitting blogging through the years. I started my blog about branding and new media in 2005 but have wandered on and off the … Read More →

WARNING: What follows could be classified as something of a rant. I’ve cautioned against blind adherence to the social media rules before. I’ve always said that rules are a beginning to a social media plan but may not always be … Read More →

Remember after the Prisoner of Azkaban, when the Harry Potter books got fat? I thought about this recently as I read the latest from Seth Godin, We Are All Weird. Remember when Seth’s books shrunk? In a bit of literary … Read More →

If you’re like me you’ve probably seen a wide array of responses to Google’s new social network, Google+. What would I do with another social network? I haven’t logged into Google Plus in days/weeks. I am abandoning Facebook for Google+ … Read More →

Steve Jobs has passed away leaving behind an unparalleled legacy in American innovation. As my friend and fellow marketer, Bob Abbate, fittingly summed up, “His vision inspired me. His products are the tools of my trade. He was a master … Read More →

Branding is important. I gotta get me some of that. Social media is critical. I gotta get me some of that, too. Branding and social media are kind of squishy things. Industry thought leaders wax philosophically to the point that … Read More →

There are a lot of books about social media on the market today and coming soon to a bookstore or Kindle near you. But if you’re looking for a book with unmatched tone that cuts through the abstract, fluffy BS … Read More →

In the past couple of weeks, I’ve flown twice. Each time I was seated directly behind a young child in the 2-3-year-old range. The two kids’ behavior at take-off couldn’t have been more different. Though quite normal, the first boy … Read More →