Author Archives: Nick Westergaard

If there’s one topic in social media that is at the same time discussed extensively and yet barely understood, it’s effectively measuring ROI. However, a new primer is available for free that sheds some light on this most challenging of … Read More →

You may have already noticed but yesterday I quietly launched a redesign of my blog. To help with any whiplash you may have, I thought I’d take a moment and give you a quick tour. My purpose in all of … Read More →

No one responds when I post. We don’t get any comments. I don’t think anyone is listening. If there’s one question I hear the most it’s a variant on these. The sheepish and dreaded admission that their social activity or … Read More →

I rarely rant but I’m going to hop up on my soapbox for a bit and call BS on a few ‘blogging purist’ mindsets that I find counter-intuitive to producing a strong blog with great content. Like ‘social media purists’, … Read More →

If you think about it, we’re all in the business of building brands. Whether you’re a scrappy start-up, a non-profit, or a massive corporation. Whether you’re a PR firm, an ad agency, or a digital boutique, the desired result is … Read More →

Aren’t you going to write this down? We’ve all been to the trendy restaurant where the servers don’t write down your order. How do we know that they got it all and, if they did, that they got it correct? … Read More →

Chances are Pinterest has come up in a conversation recently. Perhaps it was the source of a recipe from a family gathering. Or maybe it was responsible for a friend’s new interior design. Or maybe you’re a marketer who’s heard … Read More →

For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. Mike Hayes, Integrated Marketing Specialist at Ben … Read More →

Last week a colleague of mine opened a fairly routine product development update with the following poem on a single slide: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When … Read More →

I hate when I lose a good line that I’ve been using. When talking about Google+ I often say, “It’s so early — it’s not like anyone is an expert yet. I mean, no one’s written a book on it.” … Read More →