Author Archives: Nick Westergaard

Recently my friend John Morgan, author of Brand Against the Machine, received a direct message calling him a diva on Twitter for not following someone back. When John talked about this on Google+, I noted that I have a similar … Read More →

It’s true. We can learn lessons from children all the time. However, did you know that we can also learn a lot from their cartoons as well? Case in point, recently while tapping out some work on the iPad as … Read More →

When you take a moment and think about the word ‘touch point’ it’s hard not to be left with a very personal, human feeling. With the rise of new media, marketers are discovering new variations on our brand touchpoints that … Read More →

Fun fact about me: I actually have a little bit of background in improvisational comedy. There was even a time when I was part of a group that would perform improv in bars in the Iowa City area for little … Read More →

When talking about new media marketing, our focus is often social media, which quickly gravitates to what’s newest such as Pinterest, Instagram, and Google+. While social media use is indeed on the rise, there are other, older siblings of social … Read More →

Gary Vaynerchuk is nuts. Nuts in a good way that makes you feel both envious and lazy at the same time. With insurmountable reserves of passion and purpose, his very being embodies what this social media thing is and how … Read More →

Whoa. What Happened? Like many, I was shocked last week when I logged into Google+ and found that the search giant had quietly rolled out a massive revision to their social platform — both in terms of appearance and features. … Read More →

Many — including me — have compared social media management to the act of gardening. And often times a big part of gardening is pruning out-of-control branches and bushes. As the hub of our social media experience, blogs can quickly amass … Read More →

With the arrival of baseball season, players and fans alike are emerging from a long winter slumber and, after a burst of spring training, are back to the basics of the game. Peanuts and crackerjack, the fundamentals of keeping score … Read More →

Earlier this week it was announced that Facebook had acquired funky photo-sharing app Instagram for a cool $1 billion in cash and stock. However, many in the digerati expressed fears about this acquisition, wondering if the giant in Menlo Park … Read More →