Author Archives: Nick Westergaard

Many — including me — have compared social media management to the act of gardening. And often times a big part of gardening is pruning out-of-control branches and bushes. As the hub of our social media experience, blogs can quickly amass … Read More →

With the arrival of baseball season, players and fans alike are emerging from a long winter slumber and, after a burst of spring training, are back to the basics of the game. Peanuts and crackerjack, the fundamentals of keeping score … Read More →

Earlier this week it was announced that Facebook had acquired funky photo-sharing app Instagram for a cool $1 billion in cash and stock. However, many in the digerati expressed fears about this acquisition, wondering if the giant in Menlo Park … Read More →

Speaking at conferences and events is an incredible opportunity to build thought leadership and authority for your brand. Whether you know it or not, speaking is one of the oldest forms of social media. 

“My employees don’t have time to blog and play on social media. They need to be selling.” Maybe you’ve heard this from coworkers or clients. Or perhaps you’ve even said it yourself. It’s OK. It’s a frequently heard concern as … Read More →

Lately I’ve heard several marketers woefully admit to a guilty pleasure. They like email marketing. For shame! First of all, email has nothing to do with Pinterest. Second, employing email in your marketing mix won’t impact your Klout score. Finally, … Read More →

I love tax season. Let me clarify … I love tax season because it gives me the opportunity to enjoy one of my favorite brand experiences — seeing my accountant. What’s next? I look forward to root canals as well?! … Read More →

I like to write about social media. I also love craft beer. It’s rare when these passions collide but in the case of what New Belgium Brewing is doing on social media, it’s too cool to avoid. The individuals most … Read More →

With powerful tools like Google, Facebook, and Pinterest, we don’t need to concern ourselves with dusty concepts like ‘branding’ anymore do we? That’s soooooo old school. Think again. Now more than ever we need to build strong brands to stand … Read More →

The surest path to social media success comes from aligning your strategy with core organizational goals. Web hosting provider (mt) MediaTemple has done just that, using social to enhance their customer support and, in the process, humanizing a brand many … Read More →