Author Archives: Nick Westergaard

Maya Guice is the Director of Strategy at BRC Imagination Arts and host of the Masters of Storytelling podcast. Her work with brands like Diageo, Ford, and NASA helps create touchpoints and experiential brand stories. We discussed all of this … Read More →

Tom Ramsden is CEO of creative agency, Sid Lee US. An Adidas veteran with both brand and creative side experience, Tom is a progressive and strategic innovator with decades of experience driving growth. We discussed all of this and more … Read More →

Shailendra Pratap Jain is a professor of marketing at the University of Washington’s Foster School of Business and the co-author of the new book Managing Brand Transgressions. What elevates a simple issue to a transgression and what can brands do … Read More →

Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company. Her innovative work for brands like Athleta, Crocs, and Olly has helped transform their brands into cultural beacons. Previously, she was Chief Brand Officer for Robert … Read More →

Brett Townsend is the Senior Vice President of Strategy at insights and analytics firm Quester. His work has helped brands such as Pepsi, Doritos, Ruffles, Walmart, Frigidaire, and Lowe’s innovate through better consumer insights. We discussed all of this and … Read More →

Michael Ian Kaye is the Chief Design Officer at SYLVAIN. From his years of experience in design helping shape, define, and impact some of today’s most recognizable brands from the WNBA to iconic book covers like Malcolm Gladwell’s The Tipping … Read More →

Stories help us do many things — bring an unseen future to life, communicate shared values, and even sell new products and services. To illustrate the latter, I’m going to share a story I first heard in my earliest days … Read More →

Sali Christeson is the Founder and CEO of Argent. Sali had a vision to arm women with a wardrobe that delivers style, functionality, and self-expression as they take their seats at the table. Since its inception, Argent’s mission has been … Read More →

Sarah Acton is the Chief Customer Officer at BILL. Until recently she had been the Chief Marketing Officer. However, this is more than just a one-word title shift. It’s a shift in the focus of BILL’s branding, marketing, and sales … Read More →

Mark Abraham is a Senior Partner at Boston Consulting Group and co-author of the upcoming book Personalized: Customer Strategy in the Age of AI. With stories from Starbucks, Lululemon, and Spotify, Mark shared how businesses today use AI to enhance their … Read More →