Author Archives: Nick Westergaard

What makes a brand experience unforgettable? Laura Parkinson, Global Head of Brand Experience at LinkedIn, has created standout experiences at Apple, Google, and now LinkedIn. She leads the team behind the company’s most influential moments—online and in person—and knows how … Read More →

What happens when the women who helped build Microsoft finally get their story told? In her new book, The Women of Microsoft, Miri Rodriguez—Senior Storyteller at Microsoft, CEO of Empressa.ai, and award-winning author—spotlights the pioneers who shaped both the company … Read More →

Trust is everything. But it’s not built on slogans or charisma—it’s earned through real connection. Whether you’re leading teams, building brands, or connecting with customers, trust often feels too big and abstract to grasp. That’s why we fall back on … Read More →

How did Google become one of the most powerful forces in advertising—and what happens when that power crosses the line? Ari Paparo, ad tech veteran, Marketecture founder, and author of Yield: How Google Bought, Built, and Bullied Its Way to … Read More →

How do you lead 200,000 people without losing your values? Noel Massie, former VP of U.S. Operations at UPS and author of Congrats, You’ve Been Promoted, shares lessons from his decades-long career—rising from part-time college employee to senior executive—on leadership … Read More →

Dani Dufresne is the Founder and Executive Producer of The Auxiliary Co., a creative execution firm known for bringing bold ideas to life—efficiently and without the red tape of traditional agencies. Trusted by top brands, Dani’s built a reputation for … Read More →

Jason Keath is a creativity keynote speaker, digital strategist, and co-founder of Social Fresh — a long-running marketing conference and agency trusted by brands like HubSpot and Anheuser-Busch. A pioneer in paid social, Jason launched some of the first Facebook … Read More →

Richard Shear is Founding Partner and Chief Creative Officer of Invōk Brands and a founding faculty member of SVA’s Master’s in Branding program. With a five-decade design career and a passion for visual history, he explores how global consumer culture … Read More →

The downside of the power of story? Old, inaccurate stories stick too—unless we replace them with something better. In a recent episode of his Revisionist History podcast, Malcolm Gladwell tells the story of Berrien County, Michigan, where officials made a … Read More →

Corin Mills is the Brand Marketing & E-Commerce Director at MOO, where he leads data-driven strategies that connect standout design with authentic brand experiences. With global experience at Google, Tesco, Currys, and more, Corin brings a sharp, cross-industry perspective to … Read More →