Author Archives: Nick Westergaard

Rob Meyerson is a brand naming expert and author of the new book Brand Naming. And, as I said many times during the episode, “we don’t talk about brand naming enough!” Luckily Rob does and did so for us this … Read More →

As founder of both Camo and Reincubate, Aidan Fitzpatrick has a history of building values-based brands. Keeping it simple, integrity-focused, and delight-based unites his work in creating a greater connection between brand builders and their tools. We discussed all of … Read More →

Ken Ungar is the president of CHARGE, a national sponsorship consulting firm based in Indianapolis. Since 2006, CHARGE has served clients including Honda, Acura, NASCAR, the Los Angeles Dodgers, NBA Players Association, American Motorcyclist Association, and over fifty professional athletes … Read More →

It’s pretty normal to feel like your profession is mocked a little too much. Just ask a lawyer or a car salesman. Or a politician. And while there are always a few bad actors who give any line of work … Read More →

A startup marketing veteran, Radhika Dutt is the author of the new book Radical Product Thinking. Her experience has taught her that we don’t need more products—we need radical products that create change. Our conversation this week covered everything from … Read More →

As President of Brand Keys, Robert Passikoff has pioneered work in loyalty and emotional brand engagement, creating the Customer Loyalty Engagement Index, the Loyalty Leaders List, and the Sports Fan and Fashion Brand Indices. He’s also the author of Predicting … Read More →

As Co-Founder & CEO of creative agency Mekanism, Jason Harris knows a thing or two about building brands. His goal is to bring the idea of persuasion into the twenty-first century by exploring an approach that gets its strength not … Read More →

As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience. How can brands build standout experiences? It all comes down to purpose and empathy. This work is also at the heart of Jesse’s Qualtrics-sponsored podcast … Read More →

Gabrielle Dolan’s work spans from personal leadership communication to organizational communication. The bridge that unites these two domains is story. Her new book, Magnetic Stories, helps companies craft stories that connect and engage. From the stories we tell at work to … Read More →

A new year brings many new things—new adventures, new challenges, new opportunities. Twenty twenty-two is no different. Except that it’s completely different. New years are supposed to provide us with all of these things. We can usually turn to a … Read More →