On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed several new and emerging trends from Kleiner Perkins’ Mary Meeker in her annual report of Internet Trends. Listen for … Read More →

“It takes time to cultivate relationships.” Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009. He’s … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data that disproves a popular theory — specifically that Facebook is dying. In short, not so much. … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from the brands they follow on social … Read More →

“Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront of the healthcare branding industry. He has launched some of the most iconic healthcare brands, such as Lipitor, Botox, and Prozac. … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed some new data on Snapchat’s users following the growth Instagram has experienced since copying Snapchat adding a stories feature … Read More →

“There’s often some confusion and conflict around personal branding.” It’s true. For whatever reason, some people and companies have trouble with this concept. But in the interconnected digital age, personal interaction and influence matters more and more for brands. Barry … Read More →

“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at McKee Wallwork + Company, calls this … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest social media usage statistics. Specifically the fact that Instagram now has 700 million monthly active users — … Read More →

“Our brand values are up on the wall but there’s more to it. We have a very specific way of talking.” In addition to being a part of Nationwide’s Member Experience Team, Seth Sparks has a lot of the same … Read More →