Author Archives: Nick Westergaard

UPDATE: Registration closes Wednesday, April 15th. What are you doing this Friday (4/17) over the noon hour? If you are in the Corridor, we invite you to attend our seminar Growing Your Business with New Media at noon at the … Read More →

Recently my Aunt Jane started a business. She just launched her website and has wisely included a blog to position and promote her expertise and to help her search engine optimization. As she composed her first post, she sent me … Read More →

Due to advances in technology and perhaps accelerated by the economic downturn, online/social media is quickly overtaking other traditional forms of staying in touch with those who want to hear from you — namely your customers. One can’t simply have … Read More →

In the movie Family Guy Presents Stewie Griffin: The Untold Story, protagonist Peter Griffin is given a spot on the local news titled “What Really Grinds My Gears.” It is a brief segment where he rants on a trivial happening … Read More →

The red birds debuted the “Play Like a Cardinal” campaign a year or so ago and are wisely continuing it for the upcoming season. It’s pretty easy to be ubiquitous with sports marketing but this campaign really cuts through the … Read More →

In our last post we talked about our mantra for employing online video (borrowing a bit from the folks at FTD) — say it with video. We took some of our own advice and used video for our newly added … Read More →

As spring break winds down and the kids get ready to return to school, my mind cannot help but merge the two worlds of kids/school and work/social media. Both education and the internet are in a state of flux. Social … Read More →

The above scene from The Muppets Take Manhattan is one that Dean and I both hold near and dear for obvious reasons. But there is a very simple truth exposed by Kermit as he helps an all-frog ad agency struggle … Read More →

Last weekend I went to the store to buy Monopoly and it was damn hard. If you’ve ventured down the game aisle of late you’ve probably noticed that there are a few more versions of the Parker Brothers classic including … Read More →

If you were on Facebook this past weekend you no doubt noticed some changes. About a week or two ago those of us with Facebook (fan) pages were invited to transition our content over to the new format. Late last … Read More →