Author Archives: Nick Westergaard

Our Facebook movement is just a weekend old and already there is news in the form of this post from Mashable. The executive summary is that Facebook has responded — no doubt spurred to action by our incredibly small, er … Read More →

Now is the winter of our discontent … Those opening lines from Richard III crossed my mind earlier today while driving past our local Shakespeare Festival stage in Iowa City, where the Bard’s tale of a physically and mentally disfigured … Read More →

In the recent issue of Creativity, modern advertising leaders offer their opinions on the state of the industry. Among the questions asked was should this business still be called ‘advertising.’ This is an especially relevant topic as all of us … Read More →

It started out seemingly harmless. I was sitting outside on our deck, unwinding over the Memorial Day weekend with the new, re-designed Newsweek (BTW — cool content and layout changes – props to Meacham and co). As I leisurely thumbed … Read More →

With all of the list shows and marathons that dominate our  holiday weekend, we thought you might be interested in seeing our list of most popular posts from the first half of 2009. No surprises here, really. We seem to … Read More →

Every craft demands its own unique set of tools. Expanding on an idea from Chris Brogan, I’ve decided to take a moment and outline the tools that I personally find useful for blogging. Anyone who’s ever taken an acting class … Read More →

UPDATE: Registration closes Wednesday, April 15th. What are you doing this Friday (4/17) over the noon hour? If you are in the Corridor, we invite you to attend our seminar Growing Your Business with New Media at noon at the … Read More →

Recently my Aunt Jane started a business. She just launched her website and has wisely included a blog to position and promote her expertise and to help her search engine optimization. As she composed her first post, she sent me … Read More →

Due to advances in technology and perhaps accelerated by the economic downturn, online/social media is quickly overtaking other traditional forms of staying in touch with those who want to hear from you — namely your customers. One can’t simply have … Read More →

In the movie Family Guy Presents Stewie Griffin: The Untold Story, protagonist Peter Griffin is given a spot on the local news titled “What Really Grinds My Gears.” It is a brief segment where he rants on a trivial happening … Read More →