Author Archives: Nick Westergaard

Recently I read the late management guru Peter Drucker’s classic, The Effective Executive. It more than lives up to its reputation as the definitive work on the subject of self-management and is worth reading and then stepping back and remembering … Read More →

Recently, I switched jobs. As a marketer, I was faced with the task of preparing items for my successor while concurrently planning my own agenda as someone’s successor. As I thought about the quandaries faced by both myself and my … Read More →

Molli with an “i” is a high school junior who recently job shadowed me for a brief portion of her day. As I talked with her about the minutia of my job as a marketing professional, I mentioned that my … Read More →

“I wish the stage were as narrow as the wire of a tightrope dancer, so that no incompetent would dare step upon it.” – Johann Wolfgang von Goethe Bill Gates isobviously not up on his Goethe. This recent presentation, which … Read More →

In Seth Godin’s recent book, All Marketers Are Liars (a must read), he included a unique item in the appendices. At the end of his great book, he included the titles of several other great books. One was the Tom … Read More →

I’m here!!! I hope to use this blog to share my thoughts on marketing communications in our upside-down world where all of the rules have changed and it’s eat or be eaten. [LITERARY REFERENCE ALERT:] I think it was James … Read More →