Author Archives: Nick Westergaard

You walk up and down the aisles of a store … Can I help you? You call up your trusted business advisor … Can I help you?

In case you haven’t already heard, the caveman from the GEICO ads is getting his own pilot on ABC. Is this a surprising development? Not really. In a time when marketing is content and content turns to marketing, this actually … Read More →

… that transform good marketing into great marketing. This morning, The Lion in Winter was on and I had to go to the endlessly-useful Internet Movie Database. (BTW – Wasn’t this one of the first viral sites that all of … Read More →

Some things you don’t want to see at the doctor’s office: An old, rusty exam table A scary plastic apron hanging on the back of the door A random cart left in the exam room with an old machine on … Read More →

The following message from Whole Foods CEO John Mackey was distributed to all team members on November 2, 2006. On the same day, the company warned that sales growth would be slow in the year ahead and that its stock … Read More →

If you haven’t seen this already, check out this hilarious take from Project Cartoon. Jaded or frighteningly realistic? You be the judge. This site is also a fun example of letting users under the hood to play around. If you … Read More →

… that marketing campaigns can sponsor events? I knew companies could but I got introduced to this concept just now on the Rose Bowl where viewers will be treated to the “Built Ford Tough Postgame Show.” I’m not sure how … Read More →

I regard a great ad as the most beautiful thing in the world. – Leo Burnett I went to the University of Iowa Museum of Art last weekend and saw this statue – Bob’s Big Boy. I love it. I … Read More →

Last night I caught the founders of Cereality, David Roth and Rick Bacher, on The Big Idea with Donny Deutsch. Now this truly is a remarkable concept – a bar/cafe that serves cereal. Not high-end, gourmet cereal. Just plain ‘ol … Read More →

A recent study pointed out some stunning stats on political advertising. During this month’s election, a viewer watching a 30-minute block of television was, on average, exposed to 4 1/2 minutes of political advertising. The real kicker? In a 30-minute … Read More →