Author Archives: Nick Westergaard

As Creative Director for Fwix, Jordan Gadapee is responsible for the geotagging start-up’s brand development across all platforms including web, mobile, and the app marketplace. As we consider the impact that all of these screens have on our business, Jordan … Read More →

I had the great honor of speaking at the Social Media Integration Conference in Atlanta (#SMIATL). In addition to participating in a Live #Blogchat with Mack Coller and keynotes from Social Media Explorer’s Jason Falls and others, this was an … Read More →

There’s a lot of talk today about ‘social media engagement.’ However, our engagement often ends up one-sided, as we focus more on our outgoing brand messages than on building connections and community with others. I’m guilty of this myself. I … Read More →

Marketers eyes light up with newfound productivity when they learn they can push updates from their brand’s Facebook Page to Twitter via a simple Facebook application. But is this time-saving measure the best way to go? When does this make … Read More →

I had the incredible opportunity to speak about Building a Brand-Driven Blog at the Salesforce.com Community Conference that precedes Dreamforce ’11. Joining me were two of the brightest stars in the Salesforce.com blogging universe — Jenna Baze of RatherGeeky.com (@RatherGeeky) … Read More →

Breaking news! Content is — wait for it — king. What’s that? You already knew that? You’ve heard the phrase ‘content is king’ everywhere and are wanting to know what it really means and, more importantly, what you do next? … Read More →

… are usually the ones I almost didn’t write. I’ve been reminded of this a lot recently. Writing a blog post about Winnie the Pooh and branding seemed a little off. Really? A post where you relate a Disney franchise … Read More →

Dear Google, We’ve been very good marketers this year. We’re really excited about your most recent toy, Google+. Do you think you could find a way to include the following features in your upcoming rollout of Google+ business pages? Start … Read More →

I wanted to take a moment and explain what this post is. Not this post specifically but this series of posts. As you may know, I post new content on Mondays at 9:00 AM to catch readers at the beginning … Read More →

This photo isn’t my garden. In fact, I hate gardening. I just didn’t get the “love of the land” yardwork gene, which is surprising as both of my parents have it. As farm kids in the city, they were eager … Read More →