Author Archives: Nick Westergaard

What if the future of marketing is a lot more human than we think? Today’s guest, Mark Schaefer, has been shaping that future for decades — and he was actually on this show ten years ago. So this is part … Read More →

I spent a week in Madison doing a series of workshops on storytelling and leadership at the University of Wisconsin–Madison for student-athletes and coaches.

It’s that time of year again: Brand Federation’s Naughty & Nice list is out, and Matt Williams is here to break it down. Matt is President of Brand Federation and former CEO of The Martin Agency, where he led campaigns … Read More →

What if you could test your business strategy in days instead of months? That’s what Kate O’Keeffe, CEO and Co‑Founder of Heatseeker, makes possible. From building the first AI‑powered platform for market experimentation to helping companies validate strategy, positioning, and … Read More →

Impact isn’t a vibe — it’s measurable. This week I’m joined by Neil Callanan, LooseGrip founder and creator of the GRASP Impact Framework, to unpack how storytelling can stand up to scrutiny and move both culture and the bottom line.

The secret to great creative work isn’t just the idea — it’s knowing how to get there. Toby Wilkinson, co-founder of Ask Us For Ideas, has spent the last decade helping brands navigate the messy world of agencies, briefs, and … Read More →

The stories we tell ourselves are powerful. Positive stories help us achieve great things, while negative stories — AKA negative self-talk — can be paralyzing. That’s because they shape our self-narrative or identity. My friend and mentor Amy Colbert explores … Read More →

What does the producer of Wedding Crashers, Serendipity, and Van Wilder know about building brands? Turns out—a lot. This week on On Brand, Andrew Panay shares how Hollywood storytelling principles shape not just hit movies but also unforgettable brand stories … Read More →

What does it take to build one of the world’s top-rated social media management platforms—without a single dollar of outside funding? This week on On Brand, Emeric Ernoult, founder and CEO of Agorapulse, shares how he bootstrapped the company to … Read More →

How do the most visible leaders stay trusted and relevant in a noisy world? Danielle Sabrina has spent her career helping them do exactly that. As founder of Society22 PR, one of Inc. 5000’s fastest-growing firms, Danielle has guided CEOs, … Read More →