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Article Archive

Many of these articles first appeared in the Story Strategies newsletter.
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The Latest in Storytelling

Twenty-twenty-six marks my 26th year of fatherhood. It’s one of the longest-running aspects of my identity. At this point, I’m just leaning into most peak-dad behaviors. I watch the thermostat like a hawk. I have a black belt in dad … Read More


I spent a week in Madison doing a series of workshops on storytelling and leadership at the University of Wisconsin–Madison for student-athletes and coaches.


Tinkering with Your Story

November 20, 2025
bowerman blog header

The stories we tell ourselves are powerful. Positive stories help us achieve great things, while negative stories — AKA negative self-talk — can be paralyzing. That’s because they shape our self-narrative or identity. My friend and mentor Amy Colbert explores … Read More


ai double dip feelings

I first heard the term “double-dip feelings” from my mother-in-law, a longtime family therapist, who picked it up from Barbara S. Cain’s children’s book of the same name. The central idea teaches kids that it’s normal to feel two conflicting … Read More


details all too well

I’m thrilled to announce my new podcast mini-series, On Brand: Taylor’s Version. These bonus episodes take us through the weeks leading up to the launch of Taylor Swift’s latest album, The Life of a Showgirl. But how did I get … Read More


mister rogers storytelling

Trust is everything. But it’s not built on slogans or charisma—it’s earned through real connection. Whether you’re leading teams, building brands, or connecting with customers, trust often feels too big and abstract to grasp. That’s why we fall back on … Read More


changing the story

The downside of the power of story? Old, inaccurate stories stick too—unless we replace them with something better. In a recent episode of his Revisionist History podcast, Malcolm Gladwell tells the story of Berrien County, Michigan, where officials made a … Read More


taylor swift storytelling

If you want your story to connect, don’t think like a marketer. Think like Taylor Swift. Recently, I faced one of the trickiest audiences in my speaking career—a room full of Girl Scouts, grades 6–12. Not my usual crowd of … Read More


constraints inspire creativity

We think more is better, but focus makes stories memorable. In today’s golden age of TV, great shows are everywhere. That’s love sharing what I’m watching every month in my newsletter. Last month, it was The Pitt on Max. Most … Read More


The Struggle Is the Story

April 10, 2025
struggle is the story

We avoid conflict, yet it’s the struggle that drives the stories we tell … I’m a proud Iowan—home of Caitlin Clark, John Wayne, and the University of Iowa, which boasts the first coed university, college of public health, and MFA … Read More


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Jacey Wilkins
National Institute of Metalworking Skills