Episodes Episodes
![aisea laungaue on brand](https://www.nickwestergaard.com/wp-content/uploads/2024/04/aisea-laungaue-on-brand.001.png)
Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing and entertainment for brands ranging from boy bands to whiskey brands. We discussed all of … Read More
![anastasia karlina gabriel on brand](https://www.nickwestergaard.com/wp-content/uploads/2024/04/anastasia-karlina-gabriel-on-brand.001.png)
Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all … Read More
Crisis Communication with Thomas Mustac
April 1, 2024
![thomas mustac on brand](https://www.nickwestergaard.com/wp-content/uploads/2024/03/thomas-mustac.001.png)
Thomas Mustac is Otter PRr’s medical and health industry PR specialist. His work helps brands in these complex industries navigate issues including — and especially — crisis communication. We discussed all of this and more this week on the On … Read More
Interactive Brands vs. Intrusive Brands with Micky Ogando
March 25, 2024
![micky ogando on brand](https://www.nickwestergaard.com/wp-content/uploads/2024/03/micky-ogando-on-brand.001.png)
Micky Ogando is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling have helped brands including Nike, DeLorean Motors, Diageo, Kellogg’s, Shiner Brewery, and Acadia Health. We discussed all of this and more this … Read More
Cultivating Fan Communities with Jenny Stiven
March 18, 2024
![jenny stiven on brand](https://www.nickwestergaard.com/wp-content/uploads/2024/03/jenny-stiven-on-brand.001.png)
Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. She helps clients #spendthetime with fan communities through social and digital media and (gasp!) in-person events. … Read More
Building Unconventional Brands with Matt Johnson
March 11, 2024
![matt johnson on brand](https://www.nickwestergaard.com/wp-content/uploads/2024/03/matt-johnson-on-brand.001.png)
Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King’s Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed … Read More
Episode 500: Tom Webster on Podcasting Today
March 4, 2024
![onbrand_guestwide 500](https://www.nickwestergaard.com/wp-content/uploads/2024/03/onbrand_guestwide-500.001.jpeg)
This week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, audience research insights, and the various touchpoints in the podcast brand experience. He … Read More
Becoming a First-and-Only Brand with Kate Rush Sheehy
February 26, 2024
![kate rush sheehy on brand](https://www.nickwestergaard.com/wp-content/uploads/2024/02/kate-rush-sheehy-on-brand.001-1.png)
Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like CapitalOne, Pizza Hut, Southwest Airlines, and Universal. Kate’s work helps lead clients in new exciting new directions anchored by strategic insights. We … Read More
Gen Z & Gen Alpha Brand Building with Ben Harms
February 19, 2024
![ben harms on brand](https://www.nickwestergaard.com/wp-content/uploads/2024/02/ben-harms-on-brand.001.png)
Ben Harms is Chief Growth Officer at youth culture agency Archrival. Through his work with Adidas, Spotify, Red Bull, and YETI, he helps brands connect today’s Gen Z and Gen Alpha consumers. We discussed all of this and more this week … Read More
Rebranding the Iconic Quicken Brand with Tina Lin
February 12, 2024
![tina lin on brand](https://www.nickwestergaard.com/wp-content/uploads/2024/02/tina-lin-on-brand.001.png)
Tina Lin is the Director of Product Marketing and Brand at Quicken. This week on the On Brand podcast she walked us through the process of revamping this iconic 40-year-old brand while preserving its history and legacy. Anyone thinking about … Read More