How do you go from producing Dirty Dancing to building the global Mortal Kombat franchise? Today’s guest, legendary producer Larry Kasanoff, has raised over a billion dollars by embracing what others call a little bit crazy. He has shaped the entertainment landscape by constantly fighting the current of mediocrity. Today, we are breaking down how to lead through massive industry shifts and build brands that stand the test of time.
What You’ll Learn in This Episode
-
How to identify the core essence of a brand so you can stretch it across different media successfully
-
Why fostering a state of play is essential for leading creative teams and sparking innovation
-
The importance of asking anyone anything to advance your projects and overcome creative barriers
-
How to balance emerging technologies like AI with the enduring human elements of storytelling
-
Why embracing a touch of the madness helps you fight the pull of mediocrity in your work
Episode Chapters
-
(00:00) Intro
-
(01:08) Finding the Essence of Enduring Global Brands
-
(04:41) Protecting the Brand and Knowing When to Say No
-
(06:24) Embracing a Touch of the Madness in Leadership
-
(08:13) The Create Ask Play Framework
-
(10:20) The Origins of a Touch of the Madness
-
(14:08) Balancing New Technologies with Timeless Storytelling
-
(16:49) Leading Like a Visionary and the Value of Play
-
(26:51) The Brand That Made Our Guest Smile
About Larry Kasanoff
Larry Kasanoff is a legendary producer who has raised over a billion dollars and shaped the entertainment landscape. He is known for building enduring global franchises across movies, video games, theme parks, and music, including the massive Mortal Kombat brand. Beginning his career as head of production at Vestron, he greenlit the Academy Award-winning film Platoon and has since led major tech shifts in the industry. Larry is the author of A Touch of the Madness, where he shares his philosophy on fighting mediocrity and taking bold creative risks.
What Brand Has Made Larry Smile Recently?
Larry recently smiled thinking about Sennelier, a historic French brand of pastels. As someone who enjoys drawing, he visited their store in Paris and was captivated by the brand’s enduring story. Now, whenever he sees his Sennelier pastels on his work table, it brings a smile to his face.
Resources & Links
- Connect with Larry on LinkedIn and his website.
- Learn more about Larry’s company, Threshold Entertainment Group.
- Check out his new book, A Touch of the Madness.
Listen & Support the Show
- Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
- Rate and review on Apple Podcasts and Spotify to help others find the show.
- Share this episode — email a friend or colleague this episode.
- Sign up for my free Story Strategies newsletter for branding and storytelling tips.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
