Episodes
When People Matter at Work the Brand Follows
March 2, 2026
Building a brand is about more than just what happens in the marketplace—it’s about what happens in the hallway. On this episode of On Brand, I’m joined by Josh Block, President of Block Imaging and author of People Matter @ … Read More
Being Yourself Is Bad Advice
February 23, 2026
We’ve all been told to just be yourself. But psychologist and author Tomas Chamorro-Premuzic—Chief Innovation Officer at ManpowerGroup and professor at UCL and Columbia—says that’s the worst advice you can take. In his new book, Don’t Be Yourself: Why Authenticity … Read More
Designing with Emotional Friction
February 16, 2026
Design is about more than just how something looks—it’s about how it works for the people using it. On this episode of On Brand, I’m joined by Lee Hoddy, Executive Creative Director at Conran Design Group, to discuss how experience-led … Read More
The Myth of Brand Control
February 9, 2026
The strongest brands don’t shout—they earn trust over time. That’s how Nikki Little approaches her work. She’s the CMO and co-owner at Franco, a women-owned, Detroit-based integrated communications agency with more than 60 years of history. After a full-circle career … Read More
Episode 600: Flipping the Script
February 2, 2026
Today is a major milestone—Episode 600. My journey behind the mic began in 2012, and since then, this conversation has evolved from simple marketing tactics into the deeper pillars of leadership, communication, and storytelling. To celebrate, I’m flipping the script. … Read More
The Manager Method for Human Leadership
January 26, 2026
Ashley Herd, founder of Manager Method and former Head of HR at McKinsey, explains why most managers aren’t actually failing—they’re just guessing. She breaks down her simple yet powerful three-step framework—pause, consider, and act—to help leaders move past the “speed … Read More
Why Recess Is Quitting Dry January
January 19, 2026
While every non-alcoholic brand is shouting Dry January, Recess is telling you to quit. Literally. Joining us is Ben Witte, CEO and co-founder of the #1 mocktail brand, to unpack a provocative new campaign that swaps all-or-nothing resolutions for something … Read More
Startup Storytelling Through Your Customer’s Eyes
January 12, 2026
Storytelling is easy to talk about—and hard to do well. On this episode of On Brand, I’m joined by John Elbing, Chief Storybuilder Officer at Standpoint, to unpack how his Storybuilding approach helps startups and brands clarify their value, sharpen … Read More
Narrative-First Leadership in the Age of AI
January 5, 2026
What if the story your brand tells could drive growth like nothing else? Park Howell—The World’s Most Industrious Storyteller, Emmy-winning ad veteran, and author of Brand Bewitchery—shows how narrative-first leaders succeed in the age of AI. As host of the … Read More
Marketing’s Most Human Moment Is Now
December 22, 2025
What if the future of marketing is a lot more human than we think? Today’s guest, Mark Schaefer, has been shaping that future for decades — and he was actually on this show ten years ago. So this is part … Read More
