This week on Social Brand Chat presented by KXIC we discussed a question from John LaBella. In launching an online campaign designed to drive users to download a book, John asked about when and how to collect contact information. Let’s chat about this great question!
John’s question is one that marketers consistently grapple with. Getting someone to convert once is only half the battle. You need to ensure that you’re also building up your permission data base — your real long-term asset. This isn’t always easy. Some are looking to drive downloads and help their ideas spread further in a shorter period of time. With this objective, you probably wouldn’t want to gate your content (require contact info before downloading). On the other hand, if you’re looking past the short-term gains and are focusing on building your list, you’d want your users to submit a lead form first. We dig a little deeper on the full podcast episode.
For this week’s social media news, we discussed the exciting milestone reached this past week by everyone’s favorite blogging platform WordPress, which is 11 years old. Here’s a thoughtful blog post on what WordPress means and why so many of us value it by the always insightful Joe Manna.
Speaking of calendars … you should attend our last Content Marketing Boot Camp tour stop in Madison, Wisconsin on June 5th. This daylong intensive and interactive workshop will help you be a better blogger, video marketer, podcaster, and content creator. Listeners of the podcast get access to a special group rate of $125 when they use promo code KXIC to register for Content Marketing Boot Camp.
Remember, registration is also live for this year’s Social Brand Forum at the Iowa River Landing. The Midwest’s premier digital marketing event features keynotes from Chris Brogan, Ann Handley, John Jantsch and more. You can use promo code KXIC here as well to register now for the best rate >>
Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.
Until next week, see you on the Internet!