Podcast: Play in new window | Download

This week on Social Brand Chat presented by KXIC we discussed a question from Chris Brogan: “What’s the most tangible output of branding at the smaller business level, like say a local chocolate shop?” What a great — and practical — about a topic that’s hard to get your arms around. Let’s chat about small business branding.

Fun fact about this week’s question is that it comes from Chris Brogan, our headlining speaker at this fall’s Social Brand Forum! More on that in a bit. Chris asked me to be tangible but I have to get intangible first to answer this. Before you can create any optimal output you have to first articulate what it is that your brand stands for? What’s your brand promise. I explain further on the show itself.

For this week’s social media news, we couldn’t help but talk about this week’s announcement of even more great speakers for this fall’s Social Brand Forum. Join Chris Brogan, Ann Handley, John Jantsch, and more. Listeners of the Social Brand Chat get the very best rate when they register using promo code KXIC. Register now and save >>

Speaking of podcasting … you should attend one of our upcoming Content Marketing Boot Camps in Madison. This daylong intensive and interactive workshop will help you be a better blogger, video marketer, podcaster, and content creator. Listeners of the podcast get access to a special group rate of $125 when they use promo code KXIC to register for any of our Content Marketing Boot Camps.

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

Remember to subscribe to the show on iTunes — and don’t be shy about giving us a rating and review to help others find us. You can also listen to the show via Stitcher Radio. Until next week, see you on the Internet!