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“Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater collaboration among internal and external marketing teams. We discussed all of this and more on this week’s episode of the On Brand podcast.
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About Vlad Calus
Vlad Calus is the co-founder at Planable, the command center of social media collaboration for marketing teams, digital agencies and freelancers to collaborate with their teammates and clients on content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others.
Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at age 19 and became an honoree Forbes 30 Under 30 at 22 years of age. And he’s been featured as a guest writer and marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others.
How did Vlad and his partners develop the idea for Planable? “All of us worked in digital agencies before. We were creating spreadsheets and Google Docs. It was so frustrating.” In search of a better tool, they ended up creating one in Planable.
How does founding a nonprofit relate to founding a tech startup? It’s all connected and collaborative. “I wanted to solve problems.” This throughline is a part of every aspect of Vlad’s work.
What brand has made Vlad smile recently? Vlad pointed to the accelerator Techstars. Specifically, he noted that he was partnering with them to write a new book. “I never thought of myself as an author.” But he does now and that brings a smile to his face.
To learn more, check out the Planabale website and connect with Vlad on LinkedIn.
As We Wrap …
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On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.
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