The Art of Visual Storytelling with Dan Roam

dan roam on brand

“We are profoundly visual creatures. We respond to what we see more than anything else.” Dan Roam has spent his career helping people master the art of visual communication and storytelling. His books from Back of the Napkin to his latest, The Pop-Up Pitch, help organizations and individuals put this system into action. I couldn’t wait to discuss all of this with him this week on the On Brand podcast.

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About Dan Roam

dan roam pop up pitchDan Roam is the author of five international bestselling books on business-visualization and communication clarity. The Back of the Napkin was named by Fast Company, The London Times, and BusinessWeek as the ‘Creativity Book of the Year.’ Dan’s book, Draw to Win, debuted as the #1 new book on in the categories of Business Communications and Sales & Marketing.

Dan is a creative director, author, painter, and model-builder. His purpose in life is to make complex things clear by drawing them and to help others do the same. Dan has helped leaders at Google, Microsoft, Boeing, Gap, IBM, the US Navy, and NASA solve complex problems with simple pictures. Dan and his whiteboard have appeared on CNN, MSNBC, ABC, CBS, Fox, and NPR.

His latest book—The Pop-Up Pitch—is available for pre-order now.

Episode Highlights & Takeaways

Check out Dan’s new book The Pop-Up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life. As the book promises, you’ll learn to spend two hours creating ten pages that will transform your audience in seven minutes, no matter what story you need to tell.

“The best way to teach someone is to tell them a story. Everyone needs to be a storyteller.” – Dan Roam, #OnBrandPodcast

I also can’t say enough good things about Dan’s other books including Back of the Napkin, Show & Tell, and Draw to Win.

What brand has made Dan smile recently? Allbirds isn’t just a client of Dan’s—he’s also their number one fan. “I’m wearing the most comfortable shoes in the world!” I couldn’t agree more.

To learn more, check out Dan’s website He’s also got several useful Pop-Up Pitch templates there as well.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand NowDiscover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!