Tag Archives: Branding

“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, David D. Perlmutter spends a lot of his time studying, … Read More →

“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill Lynch build … Read More →

It’s Oscar season and once again one of my favorite actors and one of our national treasures has ended up without a nomination. Bill Murray turned in another stellar performance in St. Vincent and ended up shut out. At the … Read More →

A new year brings many new things. One of the things that I’m most excited about is a new podcasting announcement. Recently, DJ Waldow and I hung up our headphones from our 100-episode run as hosts of The Work Talk … Read More →

One of the most creative companies churning out quality product at an unprecedented rate is Pixar. Over the past two decades, the Disney-owned animation studio has produced a string of critical and commercial successes in an industry where success is … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Chris Brogan: “What’s the most tangible output of branding at the smaller business level, like say a local chocolate shop?” What a great — and practical … Read More →

The labels in our industry suck. There I said it. Those words that sit under your logo – are they your slogan, tagline, or brand promise? How about your logo itself – is it a logo, mark, brand, or a … Read More →

Is your brand social? Are you creating shareable content? Is your brand influential? For all of these questions we ask ourselves about important adjectives that our brands should be, we often miss one of the simplest yet biggest ones of … Read More →

When you take a moment and think about the word ‘touch point’ it’s hard not to be left with a very personal, human feeling. With the rise of new media, marketers are discovering new variations on our brand touchpoints that … Read More →

With the arrival of baseball season, players and fans alike are emerging from a long winter slumber and, after a burst of spring training, are back to the basics of the game. Peanuts and crackerjack, the fundamentals of keeping score … Read More →