Tag Archives: Branding

Your brand is a huge asset. It represents the emotional capital you have with your audience. When brands make mistakes, apologies are key tactics that can be employed to help protect and even restore brand equity. But they aren’t miracle … Read More →

It isn’t what you say, it’s how you say it. You’ve no doubt heard this before. This axiom has permeated business, politics, and life at many levels. From your personal communication to your next big marketing campaign, style matters. Especially … Read More →

In 100 episodes we’ve had a lot of our expert guests define what branding is. Today we add a new definition to that list. Seth Godin joined me to celebrate, as he said, “showing up 100 times.” I’m happy to … Read More →

I love running. It’s my favorite form of exercise. Like most runners I find myself disliking every other form of exercise. While running, I love listening to podcasts. Recently, when my old over-the-ear aviator headphones bit it, I thought it … Read More →

This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small at Prairie Lights Bookstore in Iowa … Read More →

“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots … Read More →

“It doesn’t matter where you interact with us — you’re part of our community.” Being on the community team at SEO software giant Moz isn’t just focusing on social media. As senior community manager, Erica McGillivray interacts with the brand’s … Read More →

When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we go to the bathroom. As founder … Read More →

“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps … Read More →

In recent years, Super Bowl ads have become as watched as the game itself. We’ve come a long way since Apple’s 1984 ad first alerted viewers that there was still something to see during the game’s commercial breaks.